{"id":14790,"date":"2024-08-21T15:08:44","date_gmt":"2024-08-21T19:08:44","guid":{"rendered":"https:\/\/diymarketers.com\/?p=14790"},"modified":"2024-08-21T15:12:37","modified_gmt":"2024-08-21T19:12:37","slug":"10-marketing-words-avoid","status":"publish","type":"post","link":"https:\/\/diymarketers.com\/10-marketing-words-avoid\/","title":{"rendered":"10 Marketing Words to Avoid"},"content":{"rendered":"

We marketers love power words. \u00a0We love to use them in emails, subject lines, and landing pages. As marketers and advertisers we’re looking for any opportunity to grab your attention with a single word.<\/p>\n\n\n\n

Well, my small business marketing friends, it’s time to stop using\u00a0marketing words and phrases that have now gone beyond their shelf life, and should never be used in your marketing plan.<\/p>\n\n\n\n

It’s a sizable list and some are so common you may not even know you’re using them. But with a little discipline and practice, you can chop them out of your marketing efforts completely (or at least until they possibly come in fashion again).<\/p>\n\n\n\n

Marketing Words to Avoid: Here are Just Some of Those No-No Words, in No Particular Order<\/h2>\n\n\n\n
\n\"woman\n<\/figure>\n\n\n\n

1. Customer-focused<\/em><\/strong><\/h3>\n\n\n\n

Wait a second. Shouldn\u2019t your marketing efforts always be focused on the customer Instead, tell the customer why you go above and beyond your competitors. Highlight your brand in a way that says you\u2019re customer-focused without being so obvious about it.<\/p>\n\n\n\n

The way to avoid this empty phrase is to know exactly what matters to your customer, state how you provide that and point out the benefit or the payoff to your customer. Ensure your brand voice aligns with your company’s identity and resonates with your audience.<\/p>\n\n\n\n

Here\u2019s an example from Digital Marketer Labs (I just love them)<\/p>\n\n\n\n

\n\"digitalmktr\"\n<\/figure>\n\n\n\n

They don\u2019t have to SAY they are customer focused \u2014 they SHOW they are customer focused by making sure that everything they sell is exactly what their customers WANT \u2014 and not just the products or services, but the RESULTS.<\/p>\n\n\n\n

This isn\u2019t as impossible as it seems. Just make a list of things your customers say they WANT. You can do this on an index card, sticky note or in a word document. Brainstorm a list of results or outcomes they want. Then attach the feature of the product or service that delivers on that.<\/p>\n\n\n\n

2. Unique<\/em><\/strong><\/h3>\n\n\n\n
\n\"unique\n<\/figure>\n\n\n\n

Everyone considers their brand to be unique. Break open a thesaurus and come up with a, well, more unique adjective. Unique sounds good but describes nothing.<\/p>\n\n\n\n

The way to prove that you are UNIQUE is to do some serious competitive intelligence. One of my favorite books on this subject is \u201cCompetitive%20Advantage:%20Creating%20and%20Sustaining%20Superior%20Performancef=)\u201d target=\u201d_blank\u201d rel=\u201dnoopener\u201d data-lasso-id=\u201d2129\u2033>Competitive Advantage\u201d by Michael Porter. Both of these books will give out insight into how to collect this information and how to highlight what sets you apart.<\/p>\n\n\n\n

Incorporating content marketing into your strategy can further enhance your brand’s uniqueness by delivering high-quality content that resonates with your audience.<\/p>\n\n\n\n

For a quick guideline \u2014 Check out these\u00a05 Questions\u00a0<\/a>that will help you structure a killer marketing message.<\/p>\n\n\n\n

3. Best in Class<\/em><\/strong><\/h3>\n\n\n\n

First, who defines your class? And who decided you were the best in it? You truly may be that remarkable but prove it by describing your accomplishments, awards, etc. Remember, customers don\u2019t necessarily need best in class, they need what\u2019s best for them.<\/p>\n\n\n\n

The way to get around this empty phrase is to identify exactly where you stand in a specific market or industry and then flaunt it. Find the one thing that you are the best at, define the criteria, show the comparison and flaunt it in your marketing materials.<\/p>\n\n\n\n

Look at Rex Parker \u2014 he doesn\u2019t say that he\u2019s \u201cBest in Class\u201d in crossword puzzles. he very specifically states that he is 9th!?<\/p>\n\n\n\n

4. Experienced<\/em><\/strong><\/h3>\n\n\n\n
\n\"in\n<\/figure>\n\n\n\n

Just because a company has a lot of experience doesn\u2019t mean it\u2019s more effective than others with less. Show what effect your company has had on the industry, and the stability you\u2019ve had on the market.<\/p>\n\n\n\n

The best way to feature experience is by featuring very specific problems that you\u2019ve solved for customers. Provide actionable insights by showing that you\u2019ve seen just about every problem out there and you\u2019ve solved it.<\/p>\n\n\n\n

You can also have a little fun with this by selecting some really unique problems and how you\u2019ve solved them. Interview customers, take pictures of products or services gone bad or show before and after pictures. That proves that you have experience.<\/p>\n\n\n\n

5. Generally<\/em><\/strong><\/h3>\n\n\n\n
\n\"vague\n<\/figure>\n\n\n\n

\u2018Generally\u2019 is too non-committal. Being so ambiguous doesn\u2019t give the impression of reliable text. Nothing sells like specificity. I always like to say that when you\u2019re talking to everyone, you\u2019re reaching no one.<\/p>\n\n\n\n

Identify some very specific situations where your product or service shines. Show demonstrations. Give examples. The more selective you are about who you are selling to and what problems you are solving, the more of those ideal customers from your target audience will come to you.<\/p>\n\n\n\n

6. Expert<\/em><\/strong><\/h3>\n\n\n\n
\n\"man\n<\/figure>\n\n\n\n

The old adage says that if you have to say you are, then you\u2019re probably not. Show your expertise to customers and let them evaluate if it\u2019s enough to suit their needs.<\/p>\n\n\n\n

A well-crafted blog post can effectively demonstrate your expertise and provide valuable insights to your audience.<\/p>\n\n\n\n

The best way to prove your expertise is to show specific data and results.<\/p>\n\n\n\n

\n\"paypal\"\n<\/figure>\n\n\n\n

7. Revolutionary<\/em><\/strong><\/h3>\n\n\n\n

Popular a couple of decades ago, this adjective was used to describe even the slightest company or product improvement. It\u2019s one thing if your company completely changed the way of thinking in your field. If not, then it\u2019s just not revolutionary.<\/p>\n\n\n\n

Data and competitive intelligence are your friend. Identify exactly what the standard or current performance is and then show exactly how you are revolutionary in your marketing copy.<\/p>\n\n\n\n

For some guidance, read \u201cBlue Ocean Strategy<\/a>\u201d it\u2019s been updated several times and it will show you exactly how to engineer revolutionary and then build a competitive advantage around it.<\/p>\n\n\n\n

\n\"blue\n<\/figure>\n\n\n\n

8. Value-added<\/em><\/strong><\/h3>\n\n\n\n
\n\"dollar\n<\/figure>\n\n\n\n

What does this really mean? It implies that the customer will get something for very little or incremental cost. But it\u2019s not really value-added \u2013 it\u2019s just part of the overall deal.<\/p>\n\n\n\n

A great way to prove the value-added component of your offer is to add bonuses to your product or service. Then be sure to show your customers what to value of that bonus is. It\u2019s the \u201cBut wait \u2014 there\u2019s MORE!\u201d offer.<\/p>\n\n\n\n

In email marketing, avoiding spam words is crucial to enhance the effectiveness of your communication and prove the value of your message.<\/p>\n\n\n\n

9. Exceptional ROI<\/em><\/strong><\/h3>\n\n\n\n
\n\"ROI\"\n<\/figure>\n\n\n\n

Everyone loves a great return on investment, but unless you have access to the customer\u2019s numbers you can\u2019t really calculate their ROI. So, your estimates are either theoretical or based on another customer\u2019s results. Just show the costs without hiding anything, and let the customer calculate their own ROI.<\/p>\n\n\n\n

It’s also crucial to ensure your emails avoid spam filters to reach the intended recipients, as this can significantly impact your ROI.<\/p>\n\n\n\n

The best way to show an ROI is to \u201cDollarize\u201d your offer. This means to make a list of all the elements and characteristics of your offer and show exactly how much each of those is worth.<\/p>\n\n\n\n

For example, say that it takes 2 hours to manually complete a task at a cost of $100 per hour. If you have a tool that saves me 2 hours of work, then you\u2019ve saved me $200. If you\u2019re selling this product for $47, then this is a great return on investment.<\/p>\n\n\n\n

10. Unbelievable<\/em><\/strong><\/h3>\n\n\n\n
\n\"unicorn\"\n<\/figure>\n\n\n\n

As in, unbelievable prices. Are they really \u2018unbelievable,\u2019 or just lower? This is a spammy sales word that is used far too much.<\/p>\n\n\n\n

It’s important to avoid spam trigger words to ensure your emails are not flagged as spam and sorted into the spam folder.<\/p>\n\n\n\n

I hope you had fun with this today- and I hope it\u2019s inspired you to find just the right word for what you are truly offering.<\/h2>\n\n\n\n
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    These words are marketing poison.<\/p>\n","protected":false},"author":2,"featured_media":85001,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[34,67],"class_list":["post-14790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-get-customers","tag-content-marketing","tag-sales"],"acf":[],"_links":{"self":[{"href":"https:\/\/diymarketers.com\/wp-json\/wp\/v2\/posts\/14790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/diymarketers.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/diymarketers.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/diymarketers.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/diymarketers.com\/wp-json\/wp\/v2\/comments?post=14790"}],"version-history":[{"count":2,"href":"https:\/\/diymarketers.com\/wp-json\/wp\/v2\/posts\/14790\/revisions"}],"predecessor-version":[{"id":85002,"href":"https:\/\/diymarketers.com\/wp-json\/wp\/v2\/posts\/14790\/revisions\/85002"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/diymarketers.com\/wp-json\/wp\/v2\/media\/85001"}],"wp:attachment":[{"href":"https:\/\/diymarketers.com\/wp-json\/wp\/v2\/media?parent=14790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/diymarketers.com\/wp-json\/wp\/v2\/categories?post=14790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/diymarketers.com\/wp-json\/wp\/v2\/tags?post=14790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}