{"id":20177,"date":"2018-02-02T06:24:03","date_gmt":"2018-02-02T11:24:03","guid":{"rendered":"https:\/\/diymarketers.com\/?p=20177"},"modified":"2018-02-02T06:24:03","modified_gmt":"2018-02-02T11:24:03","slug":"psychology-of-color-in-design-how-to-choose-the-best-colors-for-your-brand","status":"publish","type":"post","link":"https:\/\/diymarketers.com\/psychology-of-color-in-design-how-to-choose-the-best-colors-for-your-brand\/","title":{"rendered":"How to Choose the Best Colors For Branding"},"content":{"rendered":"

Your brand colors matter. Choosing the best colors for branding can help you connect with your ideal customer, strengthen your brand message, and inspire your customers to take action.<\/p>\n\n\n\n

But choosing the wrong colors? Well, let\u2019s just say an unappealing color palette is a fast track to your customers saying \u201cyeah, no thanks\u201d and taking their business to a company with a more aesthetically pleasing (and confidence inducing) brand image.<\/p>\n\n\n\n

The color palette you choose says a lot about your brand, so you want to make sure you\u2019re sending the right message. Let\u2019s take an in-depth look at color: the psychology behind it (and how it influences your customers), the biggest color trends on the market today, and \u2013 most importantly \u2013 how to create a brand color palette that\u2019s the right match for your business.<\/p>\n\n\n

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Before you choose the colors you want to represent your brand, it\u2019s important to understand what those colors mean – or, in other words, the psychology of color.<\/span><\/p>\n\n\n\n

Different colors say different things about you, your business, and how you want your audience to perceive you. For example, a red and orange color palette is going to send a totally different message than going with blue and green hues. If you don\u2019t understand the message colors send, you risk sending the wrong message – and your branding falling flat as a result.<\/span><\/p>\n\n\n\n

There are all sorts of reasons people interpret colors in a specific way. Some color perception is a <\/span>result of evolutionary adaptations<\/span><\/a>. Others have to do with cultural associations (for example, when a baby is born, we associate pink with a girl and blue with a boy). And still others have to do with personal perception (if I like the color green, I\u2019m going to interpret green in a positive way). But when you understand the interpretations people associate with colors, regardless of the reason, you can use it to your advantage.<\/span><\/p>\n\n\n

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Here are some of the best colors for branding and what they mean:<\/span><\/h2>\n\n\n\n