{"id":20407,"date":"2018-02-27T06:36:00","date_gmt":"2018-02-27T11:36:00","guid":{"rendered":"https:\/\/diymarketers.com\/?p=20407"},"modified":"2024-06-27T17:38:45","modified_gmt":"2024-06-27T15:38:45","slug":"how-to-increase-sales-on-a-tight-budget","status":"publish","type":"post","link":"https:\/\/diymarketers.com\/how-to-increase-sales-on-a-tight-budget\/","title":{"rendered":"How to Increase Sales on a Tight Budget"},"content":{"rendered":"

Are you looking to increase your small business\u2019s sales when you are running a really tight budget?<\/p>\n\n\n\n

Entrepreneurship comes with many challenges. Uncertainty and risk are the inherent elements associated with any business. One month your sales are through the roof, and the next month, you’re barely making enough to cover expenses. So when you are operating on a tight budget, your best strategy is to increase sales and get new customers.<\/p>\n\n\n\n

Here are 7 low-cost marketing ideas<\/a> that will get you there.<\/h2>\n\n\n
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\"Sales<\/figure><\/div>\n\n\n

1. Communicate with your current customers<\/strong><\/h2>\n\n\n\n

Your current customers are your most prized assets right now as they are the best resources for increasing revenue. It is way easier to upsell to a customer who is already familiar with your brand.<\/p>\n\n\n\n

Make it a point to go through as many of your targeted existing customers as you can throughout the year.  This way, you will have developed a level of trust between yourself and your customers<\/a>.  This is also a great opportunity ask them for their valuable feedback, which will give you insight about what changes you can make to improve their experience.  Research shows that building an emotional connection with your customers will absolutely increase sales.<\/p>\n\n\n\n

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By implementing an emotional-connection-based strategy across the entire customer experience \u2014 including how it communicates with customers and attracts prospects \u2013 this retailer has increased its percentage of emotionally connected customers from 21% to 26%, reduced its customer attrition rate from 37% to 33%, and increased customer advocacy from 24% to 30%, resulting in a 15% increase in the number of active customers and more than a 50% increase in the rate of same-store-sales growth. (Source: Harvard Business Review<\/a>)\u00a0<\/em><\/p>\n<\/blockquote>\n\n\n\n

2. Use more social media to drive traffic to your store or site<\/strong><\/h2>\n\n\n\n

Social media is not just for chit chat anymore.  Facebook, Twitter, YouTube, LinkedIn, Instagram, Google+ and Pinterest are the most used social media channels today, with Facebook having over 1.2 billion active users. Marketing on these social media platforms<\/a> is inexpensive and extremely effective.<\/p>\n\n\n\n