{"id":22936,"date":"2024-09-11T12:09:23","date_gmt":"2024-09-11T16:09:23","guid":{"rendered":"https:\/\/diymarketers.com\/?p=22936"},"modified":"2024-10-01T15:33:37","modified_gmt":"2024-10-01T19:33:37","slug":"how-to-do-email-marketing","status":"publish","type":"post","link":"https:\/\/diymarketers.com\/how-to-do-email-marketing\/","title":{"rendered":"How to Do Email Marketing (Even If You Think It Won\u2019t Work)"},"content":{"rendered":"

Have you seen the Constant Contact commercial where business owners crowd around the computer to watch their email results come in and are blown away by the sales? They sure know how to do email marketing<\/a>!<\/p>\n\n\n\n

\"Constant<\/figure>\n\n\n\n

You watch the commercial and wonder \u2013 \u201cHow do I do email marketing<\/a> like that?\u201d I want to sit at my computer and watch the orders pour in! <\/p>\n\n\n\n

We all do, just remember that every email marketing software and expert is going to tell you that it’s the easiest thing in the world. And it might be for some people, but the rest of us — we’re going to have to “show our work” as my math teacher used to say.<\/p>\n\n\n\n

From Inbox to Impact: How to Start Email Marketing From Nothing<\/h2>\n\n\n\n

Let\u2019s be real for a second\u2014you\u2019ve probably tried email marketing before, and if you\u2019re here, it\u2019s safe to say it didn\u2019t exactly work<\/em>. Maybe your open rates were embarrassing, or your carefully crafted message landed in the dreaded spam folder. Now you\u2019re skeptical, wondering if email marketing is even worth the effort. Spoiler alert: It is. But only if you know how to do it right. Let\u2019s break it down for the email-weary.<\/p>\n\n\n\n

First, ditch the \u201cspray and pray\u201d approach. If your past email campaigns felt like shouting into the void, it\u2019s probably because you didn\u2019t really know<\/em> who you were talking to. Your subscribers aren\u2019t just names on a list\u2014they\u2019re real people with specific problems, interests, and inboxes full of noise. The key? Understand your audience. If you can nail down what they need and how you can help, you\u2019ll stop sending emails that go straight to digital purgatory.<\/p>\n\n\n\n

Now, let\u2019s talk about goals. Sending out emails just because \u201ceveryone says you should\u201d is a waste of time. What are you actually trying to accomplish? Want to sell more products? Drive traffic to your website? Build relationships? Whatever it is, you need to set measurable goals and focus on KPIs that matter\u2014like open rates, click-through rates, and conversions. These numbers will tell you if your strategy is sinking or swimming.<\/p>\n\n\n\n

At the end of the day, email marketing isn\u2019t magic, but it can<\/em> work. If you\u2019re willing to rethink your approach and try again with a clearer strategy, you might be surprised at what those neglected inboxes can do for your business.<\/p>\n\n\n\n

1. What is Email Marketing?<\/h3>\n\n\n\n

Definition of Email Marketing<\/h4>\n\n\n\n

Email marketing is a form of digital marketing that involves sending promotional messages or newsletters to a list of subscribers via email. It is a cost-effective and easy-to-track marketing channel that allows businesses to build customer relationships, promote products or services, increase brand awareness, and drive sales.<\/p>\n\n\n\n

Benefits of Email Marketing for Small Business<\/h4>\n\n\n\n

Email marketing is a powerful marketing<\/a> tactic that can help small businesses reach their target audience and drive sales. It is a cost-effective way to reach a large audience, and it can be used to attract new customers, build relationships with existing customers, and showcase why a brand is the best choice. Email marketing can also be used for customer education and boosting brand awareness with potential and existing customers.<\/p>\n\n\n\n

1. Build an Email List<\/em><\/strong><\/h3>\n\n\n\n

Start small. Your goal is to create an engaged email list<\/a> through a targeted email campaign that builds trust and not just a large email list.<\/p>\n\n\n\n

Preferably, you want a list of email addresses from people who actually want to get your emails and will open them.<\/p>\n\n\n\n

How to build your email marketing list:<\/strong><\/p>\n\n\n\n

    \n

  1. Create a spreadsheet with the following columns: email, first name, last name, tag.<\/p><\/li>\n\n\n\n

  2. Add your existing customers to the list. Tag them as \u201ccustomers.\u201d<\/p><\/li>\n\n\n\n

  3. Add any prospects you have to the list. Tag them as \u201cprospects.\u201d<\/p><\/li>\n\n\n\n

  4. If you\u2019d like to add friends, family or other contacts to your list, you can create an online form and send them a personal email with a link to your form and a request that they register to receive emails from you.<\/p><\/li>\n<\/ol>\n\n\n\n

    \"Email<\/figure>\n\n\n\n

    Why You Need an Email List<\/h4>\n\n\n\n

    Having an email list is crucial for successful email marketing. An email list is a collection of email addresses from people who have opted-in to receive emails from your business. It allows you to target specific groups of people based on their interests and preferences, and it helps you to build trust and credibility with your audience.<\/p>\n\n\n\n

    How to Build an Email List from Scratch<\/h4>\n\n\n\n

    Building an email list from scratch requires a strategic approach. Here are some steps to follow:<\/p>\n\n\n\n

      \n

    1. Create a lead magnet<\/strong>: Offer a free resource, such as an eBook or webinar, in exchange for email addresses.<\/p><\/li>\n\n\n\n

    2. Use opt-in forms<\/strong>: Add opt-in forms to your website and social media channels to collect email addresses.<\/p><\/li>\n\n\n\n

    3. Promote your <\/strong>opt-in form<\/strong><\/a>: Share your opt-in form on your website, social media, and other online platforms.<\/p><\/li>\n\n\n\n

    4. Segment your list<\/strong>: Organize your email list into subcategories based on subscriber characteristics, interests, and preferences.<\/p><\/li>\n\n\n\n

    5. Use email marketing automation<\/strong>: Use email marketing automation tools to personalize and optimize your email campaigns.<\/p><\/li>\n<\/ol>\n\n\n\n

      By following these steps, you can build a targeted and engaged email list that will help you achieve your email marketing goals.<\/p>\n\n\n\n

      2. Create a Map for Every Email Opt-in<\/em><\/strong><\/h3>\n\n\n\n

      Next to choosing a marketing strategy and how email will support your sales and marketing \u2014 this is the most important step.<\/p>\n\n\n\n

      Start with a piece of paper or a whiteboard \u2014 whatever you would use to chart out a process.<\/p>\n\n\n\n

      What do you want to sell?<\/strong><\/h4>\n\n\n\n

      If your product or service is more than $100, you’ll want to break it up into smaller, lower-priced offers. One of those may end up being a lead magnet (something free you’re going to give away in exchange for their email).<\/p>\n\n\n\n

      Where will your subscribers come from?<\/strong><\/h4>\n\n\n\n

      Think about where most of your new customers come from \u2014 is it:<\/p>\n\n\n\n