{"id":24006,"date":"2019-10-04T16:33:56","date_gmt":"2019-10-04T20:33:56","guid":{"rendered":"https:\/\/diymarketers.com\/?p=24006"},"modified":"2019-10-04T16:33:56","modified_gmt":"2019-10-04T20:33:56","slug":"branding-communications-talk-about-your-business","status":"publish","type":"post","link":"https:\/\/diymarketers.com\/branding-communications-talk-about-your-business\/","title":{"rendered":"Brand Communication: How to Talk About Your Business"},"content":{"rendered":"
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Introduction<\/h2>\n\n\n\n

Knowing how to talk about your business and consistently communicate your brand will attract more profitable customers. Hee’s how to make brand communication a seamless part of every conversation.<\/p>\n\n\n\n

Do People Give You a Blank Stare When You Talk About Your Business or Brand?<\/h2>\n\n\n\n

Picture this: You\u2019re at an event, someone walks up to you, and introduces themselves. Then, they ask you what you do. You mumble something about your business and they sort of nod.<\/p>\n\n\n\n

Not the reaction you were hoping for. You need to learn how to talk about your business with a consistent brand communication strategy. <\/p>\n\n\n\n

The reaction you want is for their eyes to widen and for them to say, \u201cWow! That\u2019s interesting!\u201d and then ask some questions. Maybe, they say they\u2019d love something like that or know someone who would. Even better, they request a business card (instead of you shoving one in their hand).<\/p>\n\n\n\n

Is Your Branding Only Word-of-Mouth?<\/h2>\n\n\n\n

85% of small business owners<\/a><\/span> say that they get new customers from word-of-mouth.  This isn\u2019t surprising, and it\u2019s a great bonus for your business.<\/p>\n\n\n

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Here\u2019s the surprise no one talks about: 85% of small business owners are counting on what <\/span>other people say<\/span> to get new customers for their branding strategy<\/span>.<\/p>\n\n\n\n

At first, you might think that this is a good thing.  <\/p>\n\n\n\n

It\u2019s not.<\/p>\n\n\n\n

It means that other people control your business reputation<\/span>. Other people control your business brand and what you want to be known for.<\/p>\n\n\n\n

You<\/span> need to control your business, your brand, and your reputation. You have to be the one who controls your marketing and branding services.<\/p>\n\n\n\n

In this article, you\u2019ll get everything you need to build a brand communication strategy and branding kit for your business.<\/p>\n\n\n\n

We\u2019ll go over three things:<\/p>\n\n\n\n

  1. Clearly articulate what your business and brand is all about.<\/li>
  2. Crafting a powerful business branding message that attracts and connects you to your ideal customer.<\/li>
  3. Applying your brand communication and marketing message to your sales and marketing materials<\/a> with brochures, websites, social media, and more.<\/li><\/ol>\n\n\n\n

    What Defines a Business\u2019 Brand?<\/h2>\n\n\n\n

    Your brand is simply the answer to the question, \u201cWhat can people expect from you?\u201d  <\/span><\/p>\n\n\n

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    Sometimes, it\u2019s a simple as \u201cthe best white pizza,\u201d \u201ctimely delivery,\u201d or \u201cattention to detail.\u201d But often, it\u2019s a muddied mess of differing opinions. And that is a problem.<\/p>\n\n\n\n

    Brands are recognizable in look, feel and language. It\u2019s called brand positioning<\/a><\/span>.<\/p>\n\n\n\n

    What Affects Your Brand Positioning?<\/h2>\n\n\n
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    There are three elements that drive the look, feel and language of your business brand. These are:<\/p>\n\n\n\n