{"id":24379,"date":"2019-11-13T07:07:00","date_gmt":"2019-11-13T07:07:00","guid":{"rendered":"https:\/\/diymarketers.com\/?p=24379"},"modified":"2019-11-13T07:07:00","modified_gmt":"2019-11-13T07:07:00","slug":"6-ways-web-accessibility-can-boost-sales","status":"publish","type":"post","link":"https:\/\/diymarketers.com\/6-ways-web-accessibility-can-boost-sales\/","title":{"rendered":"6 Ways Web Accessibility Can Boost Sales"},"content":{"rendered":"

Is your website friendly to people with disabilities? This is called web accessibility<\/strong> and you should make your website accessible; not just because it’s the right thing to do, but because it will increase sales.<\/p>\n

If you are in the retail industry, one of the laws you have to comply with is the disability act.<\/p>\n

This act makes it illegal to discriminate against people with disabilities in public spaces such as accommodation facilities, recreational areas, service establishments, and sales and rental places.<\/p>\n

\"ADA<\/p>\n

Source<\/a><\/span><\/p>\n

All business and public premises are covered under the disability act.<\/p>\n

It is the responsibility of the retailer to ensure that all their clients are treated equally.<\/p>\n

The web is no different. Online retailers and business owners, in fact, all web properties owe it to their disabled users to make their sites and content easy to consume by people with disabilities.<\/p>\n

What is Web Accessibility<\/h2>\n

People living with disabilities should have equal opportunities to get information, shop, select their products, and purchase these products as everyone else would.<\/p>\n

Currently, many sites and tools are developed with barriers that make them difficult or impossible for people with disabilities to use.<\/p>\n

For e-commerce business owners, investing in web accessibility is one of the smartest ways to boost their online businesses.<\/p>\n

Why You Should Invest In Web Accessibility<\/span><\/h2>\n

Every time web accessibility is discussed, people living with disabilities such as sight or hearing loss, inability to type or click come to mind.<\/p>\n

Web accessibility mostly dwells on making websites accessible to disables individuals.<\/p>\n

In the US alone, people living with vision impairment have at least $175 billion<\/a><\/span>\u00a0of disposable income. Blindness is just one of the many forms of disabilities.<\/p>\n

\"Web<\/p>\n

Source<\/a><\/span><\/p>\n

Failure to invest in web accessibility means that your business is losing out on at least 20% of potential online shoppers living with disabilities<\/a><\/span>. 23% of Americans living with a disability do not go online because of web inaccessibility.<\/p>\n

The disability spectrum includes the blind, deaf, learning disabled, autistic, physical disabilities, and even dyslexic people, among many others.<\/p>\n

Just like everyone else, people living with disabilities have a substantial amount of money they are willing to spend in online shopping.<\/p>\n

However, most websites do not offer the facilities that allow them to shop.<\/p>\n

Let\u2019s look at the ways through which web accessibility can boost sales:<\/p>\n

1- You Attract The People Living With Disability Market<\/span><\/h3>\n

The web is a significant mode of receiving information as well as providing information. Subsequently, it is crucial that the Web is available so as to give equal access and equal chance to individuals with disabilities.<\/p>\n

This fundamental human right is perceived in the\u00a0UN Convention on the Rights of Persons with Disabilities<\/a><\/span>, which explicitly specifies the Internet and other open data and correspondences innovations (ICT).<\/p>\n

People with disabilities will purchase if they can access your website. They do not have to go out to shop or rely on other people to help them buy online.<\/p>\n

2- The Website Is More Appealing<\/span><\/h3>\n

Barrier-free online shopping is a great experience. Having a visually clean webpage makes it more pleasing to the eye, and people love to explore anything that appeals to their eyes.<\/p>\n

Also, a clean website is more accessible. When you invest in web accessibility, not only do you improve the shopping experience of people living with disabilities, but also for people who are not disabled. Web accessibility makes it possible for all users to find and consume data with less effort.<\/p>\n

accessiBe<\/a><\/span>\u00a0is a software you can use to make your website accessible. It makes use of artificial intelligence to improve your website\u2019s accessibility. accessiBe\u2019s key features include:<\/p>\n