{"id":25948,"date":"2020-04-07T09:16:00","date_gmt":"2020-04-07T09:16:00","guid":{"rendered":"https:\/\/diymarketers.com\/?p=25948"},"modified":"2024-06-27T17:35:34","modified_gmt":"2024-06-27T15:35:34","slug":"drive-traffic-website-social-media","status":"publish","type":"post","link":"https:\/\/diymarketers.com\/drive-traffic-website-social-media\/","title":{"rendered":"How to Use Social Media to Drive Traffic to Your Website"},"content":{"rendered":"<p>Before the rise of social media, the best way to <a href=\"https:\/\/diymarketers.com\/how-to-increase-your-website-traffic-by-20\/\" data-lasso-id=\"29692\">drive traffic <\/a>to your website was to use SEO (Search Engine Optimization) and to build your email list and notify people that you have new content on your site. &nbsp;Today, it&#8217;s common to find that most people have more connections on social media than they do on their email or that they can get through SEO.<\/p>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"500\" src=\"http:\/\/diymarketers.com\/wp-content\/uploads\/2021\/04\/33eb6a4b-12c9-420c-8d2d-ae9879816632_h120-20social20media20world.jpg\" alt=\"social media to drive traffic\" class=\"wp-image-75156\" title=\"\" srcset=\"https:\/\/diymarketers.com\/wp-content\/uploads\/33eb6a4b-12c9-420c-8d2d-ae9879816632_h120-20social20media20world.jpg 900w, https:\/\/diymarketers.com\/wp-content\/uploads\/33eb6a4b-12c9-420c-8d2d-ae9879816632_h120-20social20media20world-768x427.jpg 768w, https:\/\/diymarketers.com\/wp-content\/uploads\/33eb6a4b-12c9-420c-8d2d-ae9879816632_h120-20social20media20world-480x267.jpg 480w, https:\/\/diymarketers.com\/wp-content\/uploads\/33eb6a4b-12c9-420c-8d2d-ae9879816632_h120-20social20media20world-640x356.jpg 640w, https:\/\/diymarketers.com\/wp-content\/uploads\/33eb6a4b-12c9-420c-8d2d-ae9879816632_h120-20social20media20world-720x400.jpg 720w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The best way to use social media to drive traffic to your site is to:<\/h2>\n\n\n\n<p>Yes, social media is all about building relationships and engagement. But you can also use social media to drive traffic to your website.  Here are a few tips.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"#Facebook\">Optimize your Facebook Business Page: Be sure to clearly describe what you&#8217;re about, use keywords and engaging photos and CTA&#8217;s<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#instagram\">Supercharge your Instagram: Treat the descriptions like short blog posts, add links and calls-to-action to your site.<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#twitter\">Engage on Twitter using hashtags to spread your tweets to a wider audience<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#pinterest\">Use Pinterests traffic-driving power by joining group boards<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#linkedin\">Leverage LinkedIns connection power by posting videos, joining groups and writing articles<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<p>When Facebook became <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.brandwatch.com\/blog\/history-of-facebook\/\" data-lasso-id=\"1026\" target=\"_blank\" rel=\"noopener\">available to the public in 2006<\/a><\/span>, the only users concerned with followers and \u2018likes\u2019 were part of its sole audience, which was anyone over 13 with a valid email address. It didn\u2019t take long for businesses to catch up, though: by late 2007, 100,000 business pages had joined all those personal profiles, resulting in the creation of Facebook tools uniquely for businesses.<\/p>\n\n\n\n<p>Thirteen years later, it\u2019s near-universal knowledge that social media has the ability to send tons of traffic to your business site. As your brand recognition grows on sites like Facebook and Instagram, so can your visitor count\u2014IF you know how to leverage each platform. In this article, we\u2019ll review the most popular social media sites and how to maximize traffic from each one.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Facebook\">Facebook<\/h2>\n\n\n\n<p>With over 2.45 billion monthly active users, Facebook is definitely <span style=\"font-style: italic;\">the <\/span>place to be. Regardless of whether you sell B2B or B2C, it has tons of resources and capabilities to attract <a href=\"https:\/\/diymarketers.com\/get-foot-traffic-door\/\" data-lasso-id=\"1027\">traffic to your business<\/a> site. Below are some tips for getting the most mileage out of your Facebook presence.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: bold;\">Optimize Your Facebook Business Page <\/span><\/h3>\n\n\n\n<p>Treat your Facebook page like a portal to your site. For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use engaging and high-quality photos.<\/li>\n\n\n\n<li>In the \u2018About\u2019 section, tell visitors a compelling story about your brand and include all relevant information, including the URL of your website.<\/li>\n\n\n\n<li>Add appropriate call-to-action buttons, such as \u2018See Offers,\u2019 \u2018Shop Now,\u2019 or \u2018Watch Video.\u2019<\/li>\n<\/ul>\n\n\n\n<p>Think of it as a storefront and make it impossible for visitors to simply pass you by.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: bold;\">Analyze Post Popularity<\/span><\/h3>\n\n\n\n<p>To learn which posts are the most popular, check the \u2018Post Types\u2019 section of Facebook Insights. You\u2019ll receive detailed analytics that show you what works and how visitors interact with your content so that you can focus on creating more relevant posts.<\/p>\n\n\n\n<p>While we\u2019re on the subject of posts, make sure that your visitors can share your posts on their timeline. It increases your exposure and serves as social proof of your company\u2019s value to their friends and followers.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: bold;\">Run Facebook Ads<\/span><\/h4>\n\n\n\n<p>With <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.facebook.com\/business\/ads\" data-lasso-id=\"1028\" target=\"_blank\" rel=\"noopener\">Facebook Ads<\/a><\/span>, you can use highly advanced targeting and placement tools to get your ads in front of your audience. When you\u2019re setting up your campaign, you are given a list of objectives to choose from, one of which is traffic. This option is designed to help you create ads that send people to your site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"instagram\">Instagram<\/h2>\n\n\n\n<p>A picture can be worth a hundred thousand followers on <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.instagram.com\/accounts\/login\/\" data-lasso-id=\"1029\" target=\"_blank\" rel=\"noopener\">Instagram<\/a><\/span>, but with over 80 million photos and videos being shared every day, you have to be extra creative to stand out. It\u2019s worth the effort, as Instagram is full of useful tools that can lead to more click-throughs and conversions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: bold;\">Add Links in Video Descriptions<\/span><\/h3>\n\n\n\n<p>Unlike feed posts, you can add clickable links to your IGTV posts, making it super-simple for visitors to click through to your site. Video is a potent advertising medium, and when used right, it can drive high volumes of traffic to your site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: bold;\">Put CTAs In Post Captions<\/span><\/h3>\n\n\n\n<p>Another way to boost traffic is to add call-to-actions in your image captions that direct people to your bio page, where linking is allowed. They can be as simple as \u201cLove this sweater? Head over to the link in our bio to see our store\u201d or \u201cOur spring sale has started! Click our link in bio to get our best summer styles at 30% off.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: bold;\">Create Actionable Instagram Stories<\/span><\/h3>\n\n\n\n<p>An estimated 500 million people <span style=\"text-decoration: underline;\"><a href=\"https:\/\/99firms.com\/blog\/instagram-stories-statistics\/#gref\" data-lasso-id=\"1030\" target=\"_blank\" rel=\"noopener\">use Instagram Stories every day<\/a><\/span>, and one in four millennials actively look for Stories of the services or products they are interested in buying.<\/p>\n\n\n\n<p>When you use this powerful IG feature, you have prime opportunity to raise brand awareness, increase engagement, and build trust. If you have over 10,000 followers or are a <span style=\"text-decoration: underline;\"><a href=\"https:\/\/help.instagram.com\/854227311295302\" data-lasso-id=\"1031\" target=\"_blank\" rel=\"noopener\">verified account holder<\/a><\/span>, you can add links that direct Story followers to your site.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: bold;\">Try Instagram Ads <\/span><\/h4>\n\n\n\n<p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.instagram.com\/accounts\/login\/?next=\/login\/\" data-lasso-id=\"1032\" target=\"_blank\" rel=\"noopener\">Instagram ads<\/a><\/span>&nbsp;are an effective way to reach more visitors, and if you use the right strategy, they can be a major source of traffic for your website. Although they are technically part of the Facebook Ads platform, they inspire stronger engagement than Facebook Ads do.<\/p>\n\n\n\n<p>To make your ad campaign as successful as possible, you need to identify your target audience, end goals, and budget. According to Influencer Marketing Hub, you can expect to pay between <span style=\"text-decoration: underline;\"><a href=\"https:\/\/influencermarketinghub.com\/how-much-does-it-cost-to-advertise-on-instagram\/\" data-lasso-id=\"1033\" target=\"_blank\" rel=\"noopener\">20 cents and $2 per click<\/a><\/span>. If you opt for a cost per mille payment structure, you\u2019re looking at an average of $5 per 1,000 visitors.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"twitter\">Twitter<\/h2>\n\n\n\n<p>At last count, Twitter had an estimated <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.oberlo.ca\/blog\/twitter-statistics\" data-lasso-id=\"1034\" target=\"_blank\" rel=\"noopener\">330 million monthly active users and 145 million daily active users<\/a><\/span>. If you can divert even a small percentage of them to your site, you\u2019re doing great.<\/p>\n\n\n\n<p>With a maximum of 280 characters per tweet, you have to master the \u2018less is more\u2019 concept. Create headline-style content that inspires click throughs, and supplement them with the following:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: bold;\">Hashtags<\/span><\/h3>\n\n\n\n<p>Apply the hashtag symbol (#) before a relevant keyword or phrase in your Tweet to make it show up more easily in a Twitter search. Hashtag use can <span style=\"text-decoration: underline;\"><a data-lasso-id=\"1036\" href=\"https:\/\/www.jeffbullas.com\/5-top-tips-for-driving-a-ton-of-free-traffic-with-twitter\/\" target=\"_blank\" rel=\"noopener\">increase engagement by up to 200%<\/a><\/span>, so don\u2019t overlook them! Great resources for tag selection include <span style=\"text-decoration: underline;\"><a data-lasso-id=\"1037\" href=\"https:\/\/www.hashtags.org\/\" target=\"_blank\" rel=\"noopener\">Hashtags.org<\/a><\/span>\u00a0and <span style=\"text-decoration: underline;\"><a data-lasso-id=\"1038\" href=\"https:\/\/tagdef.com\/en\/\" target=\"_blank\" rel=\"noopener\">TagDef<\/a><\/span>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: bold;\">Include Visuals<\/span><\/h3>\n\n\n\n<p>In general, tweets with images receive 18% more clicks, 89% more favouriting, and 150% more retweets. Professional photos of your products, staff, satisfied customers, and other assets can increase your click rate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: bold;\">Try Twitter Ads<\/span><\/h3>\n\n\n\n<p>Although not as well-known as the FB and IG ad platforms, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/ads.twitter.com\/login\" data-lasso-id=\"1039\" target=\"_blank\" rel=\"noopener\">Twitter ads<\/a><\/span>&nbsp;can be well worth the investment when you want exposure. Multi-image tweets, the ability to share live and recorded content, and the ability to follow events are all features that prompt businesses like the <span style=\"font-style: italic;\">New York Times<\/span>&nbsp;to <span style=\"text-decoration: underline;\"><a href=\"https:\/\/adespresso.com\/blog\/twitter-advertising-a-complete-guide\/\" data-lasso-id=\"1040\" target=\"_blank\" rel=\"noopener\">use Twitter ads regularly<\/a><\/span>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"pinterest\">Pinterest<\/h2>\n\n\n\n<p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.pinterest.com\/\" data-lasso-id=\"1041\" target=\"_blank\" rel=\"noopener\">Pinterest<\/a><\/span>&nbsp;has become known as a forum for women to share their DIY projects, recipes, and fashion must-haves. While it\u2019s true that <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.omnicoreagency.com\/pinterest-statistics\/\" data-lasso-id=\"1042\" target=\"_blank\" rel=\"noopener\">most users are female<\/a><\/span>, mega-brands like Apple and Walmart are finding that Pinterest is a valuable addition to their marketing arsenals.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: bold;\">Sign Up for a Business Account<\/span><\/h3>\n\n\n\n<p>When you sign up for a business account, you\u2019ll have access to Pinterest Analytics, which provides valuable insights about the behavior of your pins. If you already have a personal account, you have the option of adding a business profile or converting it to a business account.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: bold;\">Use Rich Pins<\/span><\/h3>\n\n\n\n<p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/help.pinterest.com\/en\/business\/article\/rich-pins\" data-lasso-id=\"1043\" target=\"_blank\" rel=\"noopener\">Rich Pins<\/a><\/span>&nbsp;feature valuable add-ons like real-time pricing, stock availability, and links to product pages. Using an embedded code, they pull metadata from your site to ensure that all information displayed is current. Since <span style=\"text-decoration: underline;\"><a href=\"https:\/\/sproutsocial.com\/insights\/pinterest-statistics\/\" data-lasso-id=\"1044\" target=\"_blank\" rel=\"noopener\">93% of Pinterest users<\/a><\/span>&nbsp;use the platform to plan purchases, rich pins can inspire immediate click-throughs. <span style=\"text-decoration: underline;\"><a href=\"https:\/\/help.pinterest.com\/en\/business\/article\/rich-pins\" data-lasso-id=\"1045\" target=\"_blank\" rel=\"noopener\">This page<\/a><\/span>&nbsp;shows you how to modify your site to support them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: bold;\">Join a Pinterest Group Board<\/span><\/h3>\n\n\n\n<p>Pinterest group boards are an excellent opportunity to increase site traffic. They are community boards that allow members to add their own pins. If you participate regularly, you can come to the attention of other followers and create interest in your Pinterest board, which contains links to your site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"linkedin\">LinkedIn<\/h2>\n\n\n\n<p>If you\u2019re in the B2B market, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.linkedin.com\/hp\" data-lasso-id=\"1046\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a><\/span>&nbsp;is full of potential clients who are all decision-makers. With <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.businessofapps.com\/data\/linkedin-statistics\/\" data-lasso-id=\"1047\" target=\"_blank\" rel=\"noopener\">over 500 million users<\/a><\/span>&nbsp;worldwide, it\u2019s the ultimate business networking platform.<\/p>\n\n\n\n<p>To make the most of your LinkedIn company profile, ensure that all content is professional and complete. The better it looks, the more qualified you\u2019ll appear to potential clients, and the more inclined they will be to visit your site and do business with you.<\/p>\n\n\n\n<p>Below is an overview of other ways that you can gain more traffic from your LinkedIn profile.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: bold;\">Join A Group<\/span><\/h3>\n\n\n\n<p>Groups related to your brand or industry are ideal places for sharing links and content. With some groups having over 500,000 members, you have a potentially huge audience to engage with, so be sure to share relevant content that can inspire clicks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: bold;\">Use Customized Profile Links<\/span><\/h3>\n\n\n\n<p>Instead of sticking to generic link text like \u2018My Products\u2019 or \u201cMy Site,\u2019 use link text that doubles as a call to action. For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Improve Your SEO<\/li>\n\n\n\n<li>See Our Latest Collection<\/li>\n\n\n\n<li>Chocolate Lovers Click Here<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: bold;\">Use the Blog Feature<\/span><\/h3>\n\n\n\n<p>When you add the blog app to your profile, it will display the most recent articles from your site blog. Not only does this keep your LinkedIn page active, but it also encourages viewers to go to your site to see what else you may have posted.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Even if you weren\u2019t one of the first businesses to harness the power of social media, there\u2019s no \u2018you snooze, you lose\u2019 consequence.\u2019 It\u2019s more a case of \u2018may the most creative marketer win.\u2019 With all the great tools out there for creating <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.sociallyinfused.com\/social-media\/social-media-tools-you-need-to-try-in-2020\/\" data-lasso-id=\"1048\" target=\"_blank\" rel=\"noopener\">engaging social media content<\/a><\/span>, the one who snags all that profitable web traffic could be you.<\/p>","protected":false},"excerpt":{"rendered":"<p>3.5 million people use social media! Learn how to use social media to drive traffic to your website. Tips for Facebook, Twitter, Instagram, Pinterest,etc.<\/p>\n","protected":false},"author":2,"featured_media":25949,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[27,7],"class_list":["post-25948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-basics","tag-advertising","tag-marketing-ideas"],"acf":[],"_links":{"self":[{"href":"https:\/\/diymarketers.com\/wp-json\/wp\/v2\/posts\/25948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/diymarketers.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/diymarketers.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/diymarketers.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/diymarketers.com\/wp-json\/wp\/v2\/comments?post=25948"}],"version-history":[{"count":1,"href":"https:\/\/diymarketers.com\/wp-json\/wp\/v2\/posts\/25948\/revisions"}],"predecessor-version":[{"id":84206,"href":"https:\/\/diymarketers.com\/wp-json\/wp\/v2\/posts\/25948\/revisions\/84206"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/diymarketers.com\/wp-json\/wp\/v2\/media\/25949"}],"wp:attachment":[{"href":"https:\/\/diymarketers.com\/wp-json\/wp\/v2\/media?parent=25948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/diymarketers.com\/wp-json\/wp\/v2\/categories?post=25948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/diymarketers.com\/wp-json\/wp\/v2\/tags?post=25948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}