{"id":26022,"date":"2022-01-25T05:42:00","date_gmt":"2022-01-25T10:42:00","guid":{"rendered":"https:\/\/diymarketers.com\/?p=26022"},"modified":"2022-01-25T05:42:00","modified_gmt":"2022-01-25T10:42:00","slug":"ai-lead-generation","status":"publish","type":"post","link":"https:\/\/diymarketers.com\/ai-lead-generation\/","title":{"rendered":"AI Lead Generation Guide for Small Business"},"content":{"rendered":"

Look out sales teams! You’re about to get some help in filling your sales pipeline. AI lead generation and machine learning is a thing. And in this guide, I’m going to show you how artificial intelligence is going to transform lead generation for your business.<\/p>\n\n\n\n

AI Lead Generation is Ready for Prime Time<\/h2>\n\n\n\n

Artificial intelligence (AI) has grown by leaps and bounds. In fact, lots of companies are using AI technology to improve lead generation.<\/p>\n\n\n\n

AI-powered tools are becoming so commonplace that a recent report<\/a> by DemandBase shows that AI can increase website traffic by 54% and revenue by 58%. <\/strong><\/p>\n\n\n\n

B2B and B2C companies are starting to see AI lead generation tools like chatbots, and AI-powered sales, as critical automated lead generation tools.<\/p>\n\n\n\n

How do you use AI for lead generation?<\/h2>\n\n\n\n

The main way to use AI for lead generation is by using templates and algorithms with known success rates. Artificial intelligence is ideal for crunching numbers and identifying patterns invisible to the naked eye. <\/strong><\/p>\n\n\n\n

Instead of guessing at what messages will work, AI algorithms can test combinations to see which one does the best job.<\/p>\n\n\n\n

I recently launched some Facebook Ads to promote an event using an AI Facebook Advertising tool called AdEspresso.<\/p>\n\n\n\n

I was convinced that the ads that had used the emoji image would outperform the plain and simple text image.<\/p>\n\n\n\n

WRONG! I was SO WRONG!<\/p>\n\n\n

\n
\"screenshot<\/figure><\/div>\n\n\n

The AdEspresso platform took 3 images, two versions of copy and about 5 headlines and created a bazillion variations of these ads. After countless iterations, the platform was able to identify the best performing and poorest performing ads.<\/p>\n\n\n\n

The AI algorithms are great at doing the same thing over and over, switching out one version for another, finding the best version and going with it. It’s practically a set it and forget it funcion.<\/p>\n\n\n\n

When do we need AI-powered tools?<\/h2>\n\n\n\n

The best time to use AI tools <\/a>in your marketing and sales is at the beginning of your sales funnel.<\/strong><\/p>\n\n\n\n

Here are five ways AI-powered tools generate qualified leads while helping you to increase your sales conversations.<\/p>\n\n\n\n

Chatbots: Artificial Intelligence Streamlines the Buying Process<\/h2>\n\n\n\n

A chatbot is an AI-powered computer program that can replicate human speech. It acts as a sales agent, operating independently and communicating with potential customers via text messages<\/a> or voice. <\/strong><\/p>\n\n\n\n

This customer-facing AI technology simulates lead generation software. In fact, used properly, it can quickly become your best AI lead generation source.<\/p>\n\n\n\n

How Do Chatbots Work?<\/h3>\n\n\n\n

When customers are confronted with a chatbot, they are presented with a series of pre-programmed questions.<\/p>\n\n\n

\n
\"ai<\/figure><\/div>\n\n\n

(image via wordstream<\/a>)<\/p>\n\n\n\n

They Collect Customer Contact Information<\/h4>\n\n\n\n

For example, the first question might ask the customer to provide their contact details. The second might ask about their preferred language. The third would ask what department they want to deal with. Finally, the last question might ask what product or service the customer wants. These answers provide companies with valuable insights into what prospective customers want and need.<\/p>\n\n\n\n

Chatbots Engage with Customers and Point Them in the Right Direction<\/h4>\n\n\n\n

A business with a chatbot can use their pre-programmed questions to segment their potential customers<\/strong> and generate more leads.<\/p>\n\n\n\n

You can also use a chatbot when potential customers visit your website. The chatbot guides them on the ins and outs of individual landing pages.<\/p>\n\n\n\n

Once the AI-powered chatbot gathers all this critical customer information, it decides which sales agent or department the customer should speak to. All that customer information is retained by the chatbot and can be used by marketing and sales. <\/p>\n\n\n\n

Improves the Overall Quality of Sales Leads<\/h4>\n\n\n\n

By automating these tasks through the chatbot, companies are able to generate quality leads, save time, and gain more significant customer insights. Chatbots are the ultimate AI lead generation tool because there is no need for a human agent.<\/p>\n\n\n\n

This means handling incoming client inquiries is less time-consuming. The process is so successful at generating more leads that businesses using chatbots to generate leads are saving more than $8 billion<\/a> every year. Some notable benefits include:<\/p>\n\n\n\n