{"id":26103,"date":"2020-04-29T08:01:42","date_gmt":"2020-04-29T08:01:42","guid":{"rendered":"https:\/\/diymarketers.com\/?p=26103"},"modified":"2024-07-09T13:05:20","modified_gmt":"2024-07-09T11:05:20","slug":"5-ways-to-come-up-with-creative-infographic-ideas","status":"publish","type":"post","link":"https:\/\/diymarketers.com\/5-ways-to-come-up-with-creative-infographic-ideas\/","title":{"rendered":"5 Ways to Come Up With Creative Infographic Ideas"},"content":{"rendered":"<p>Imagine putting in so much effort into creating an <a href=\"https:\/\/diymarketers.com\/5-infographic-tips-for-small-business-owners\/\" data-lasso-id=\"1158\">attractive infographic<\/a> &#8211; and not have anyone see it. Breaks your heart, doesn\u2019t it?<\/p>\n\n\n\n<p>A successful content <a href=\"https:\/\/diymarketers.com\/how-to-choose-a-marketing-strategy\/\" data-lasso-id=\"1159\">marketing strategy<\/a> begins with choosing the right topic. If you choose a topic no one cares about, there\u2019s no way your infographic is going to get views and shares.<\/p>\n\n\n\n<p>Coming up with creative infographic ideas is slightly more complex than <span style=\"text-decoration: underline;\"><a href=\"https:\/\/diymarketers.com\/get-endless-supply-blog-post-ideas\/\" data-lasso-id=\"1160\">ideas for blog posts<\/a><\/span>&nbsp;or even eBooks for that matter. That\u2019s because you can\u2019t just design an infographic on <span style=\"font-style: italic;\">any<\/span>&nbsp;topic and expect it to fly.<\/p>\n\n\n\n<p>Infographics work best for the following scenarios:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Providing an overview of a concept<\/li>\n\n\n\n<li>Presenting qualitative data and survey results<\/li>\n\n\n\n<li>Explaining a complex topic<\/li>\n\n\n\n<li>Comparing options or showing how they\u2019re related<\/li>\n\n\n\n<li>Defining the steps in a process<\/li>\n<\/ul>\n\n\n\n<p>There are different <span style=\"text-decoration: underline;\"><a href=\"https:\/\/venngage.com\/blog\/9-types-of-infographic-template\/\" data-lasso-id=\"1161\" target=\"_blank\" rel=\"noopener\">types of infographics<\/a><\/span>&nbsp;to accurately present each of these scenarios.<\/p>\n\n\n\n<p>Now, comes the big question &#8211; what should your infographic be about?<\/p>\n\n\n\n<p>Regardless of whether you\u2019re creating an infographic to raise <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.femfounder.co\/marketing\/brand-building-on-budget\" data-lasso-id=\"1162\" target=\"_blank\" rel=\"noopener\">brand awareness<\/a><\/span>&nbsp;or educate your audience, you need to present information that\u2019s relevant to your audience, comprehensive and valuable.<\/p>\n\n\n\n<p>Here are five ways to come up with creative infographic ideas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: bold;\">Survey your audience<\/span><\/h2>\n\n\n\n<p>The best way to understand what your audience wants is to ask them.<\/p>\n\n\n\n<p>Start with <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.typeform.com\/surveys\/\" data-lasso-id=\"1163\" target=\"_blank\" rel=\"noopener\">creating a survey<\/a><\/span>&nbsp;and asking your audience specific questions. You can send them the survey link over email and also post in on your social media platforms.<\/p>\n\n\n\n<p>Make sure you ask a mix of open-ended and close-ended questions so it\u2019s easier for you to track responses and analyze the results. You can then create an infographic to present the survey results.<\/p>\n\n\n\n<p>Here\u2019s a snippet from one of the infographics we at Venngage created after speaking to over 200 marketers on how they used visual content in 2019.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"http:\/\/diymarketers.com\/wp-content\/uploads\/2021\/02\/b755c167-3102-48d1-bf10-960949efd8a0_image1.png\" alt=\"creative infographic idea featuring customer survey data\" class=\"\" title=\"\"><\/figure><\/div>\n\n\n<p><br><span style=\"font-style: italic;\">Source: Venngage<\/span><\/p>\n\n\n\n<p>Alternatively, you can also send a <span style=\"text-decoration: underline;\"><a href=\"https:\/\/diymarketers.com\/5-biggest-customer-survey-mistakes-avoid\/\" data-lasso-id=\"1164\">survey to your customers<\/a><\/span>&nbsp;asking them what their pain points, challenges, and needs are. On the basis of their response, you can create an informative infographic that can be used to present solutions to their specific challenges.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: bold;\">Brainstorming exercises<\/span><\/h2>\n\n\n\n<p>Conducting a productive brainstorming session is a great way to come up with creative infographic ideas. Remember &#8211; no idea is wrong. What\u2019s important is letting your thoughts flow and making a note of every small idea that comes to mind.<\/p>\n\n\n\n<p>So, get your entire team together and spend some quality time brainstorming.<\/p>\n\n\n\n<p>Using <span style=\"text-decoration: underline;\"><a href=\"https:\/\/venngage.com\/features\/mind-map-maker\" data-lasso-id=\"1165\" target=\"_blank\" rel=\"noopener\">mind map<\/a><\/span>&nbsp;tools is an effective way to come up with spontaneous ideas and document them. You can decide on a central topic and jot down ideas related to it. Mind mapping helps visualize ideas and establish connections, resulting in a more productive brainstorming session.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: bold;\">Find trending topics <\/span><\/h2>\n\n\n\n<p>The world is a happening place. Why not find what\u2019s trending and leverage topical content to create your next infographic?<\/p>\n\n\n\n<p>This lets you piggyback on its popularity while using it to put your brand out there and <span style=\"text-decoration: underline;\"><a href=\"https:\/\/diymarketers.com\/how-to-increase-your-website-traffic-by-20\/\" data-lasso-id=\"1166\">drive traffic<\/a><\/span>&nbsp;to your website.<\/p>\n\n\n\n<p>You can use tools such as <span style=\"text-decoration: underline;\"><a href=\"https:\/\/trends.google.com\/trends\/?geo=US\" data-lasso-id=\"1167\" target=\"_blank\" rel=\"noopener\">Google Trends<\/a><\/span>&nbsp;and <span style=\"text-decoration: underline;\"><a href=\"https:\/\/buzzsumo.com\/\" data-lasso-id=\"1168\" target=\"_blank\" rel=\"noopener\">BuzzSumo <\/a><\/span>to find relevant topics that are trending and create valuable content around it. It\u2019s also a good idea to pick a trending topic and create an infographic to present your own unique angle or challenge the popular opinion.<\/p>\n\n\n\n<p>For example, with the COVID-19 outbreak, we at Venngage decided to create several informative infographics surrounding the pandemic to share reliable information.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"http:\/\/diymarketers.com\/wp-content\/uploads\/2021\/02\/9c3dc9fa-ea2f-4f87-af5d-67dcc85cc47d_image3.png\" alt=\"creative infographic ideas featuring trending topics COVID19 tips\" class=\"\" title=\"\"><\/figure><\/div>\n\n\n<p><br><span style=\"font-style: italic;\">Source: Venngage<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: bold;\">Do keyword research<\/span><\/h2>\n\n\n\n<p>The goal of every infographic is to generate traffic and in order to achieve that, you need to optimize it for SEO which begins with doing accurate keyword research.<\/p>\n\n\n\n<p>The point of doing keyword research is to understand what people are commonly searching for and create content around those keywords.<\/p>\n\n\n\n<p>You can use a tool such as <span style=\"text-decoration: underline;\"><a href=\"https:\/\/ahrefs.com\/\" data-lasso-id=\"1169\" target=\"_blank\" rel=\"noopener\">Ahrefs<\/a><\/span>. Enter the broad topic and you\u2019ll be presented with a host of keywords, along with their search volume and keyword difficulty.<\/p>\n\n\n\n<p>It\u2019s also a good idea to look at the \u2018Questions\u2019 section to see the answers people want and take inspiration from there for your infographic content.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"http:\/\/diymarketers.com\/wp-content\/uploads\/2021\/02\/e9235b6b-5caa-45c9-9750-f4133c964df1_image2.png\" alt=\"example of keyword research for infographic ideas\" class=\"\" title=\"\"><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: bold;\">Repurpose popular posts<\/span><\/h2>\n\n\n\n<p>With all the time we spend creating new content pieces, we certainly don\u2019t do justice when it comes to maximizing their potential. So, how about looking into your existing content? You might just find inspiration for your next content idea there. &nbsp;<\/p>\n\n\n\n<p>Start with putting together well-performing content pieces. They can be blog posts, videos, presentation decks, or even a <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.adamenfroy.com\/podcast-hosting\" data-lasso-id=\"1170\" target=\"_blank\" rel=\"noopener\">podcast <\/a><\/span>episode.<\/p>\n\n\n\n<p>While <span style=\"text-decoration: underline;\"><a href=\"https:\/\/diymarketers.com\/how-to-repurpose-content\/\" data-lasso-id=\"1171\">repurposing<\/a><\/span>, make sure you\u2019re able to visualize the information and present it in a manner that\u2019s easy to consume. You can also add data to make it more concrete but focus on clearly conveying the message through the infographic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: bold;\">Conclusion<\/span><\/h2>\n\n\n\n<p>Before you finalize a topic, ask yourself &#8211; why will my readers care about this infographic?<\/p>\n\n\n\n<p>If you\u2019re able to come up with a convincing answer, you\u2019re on the right track.<\/p>\n\n\n\n<p>Once you\u2019ve narrowed down on a solid topic, you can use an <span style=\"text-decoration: underline;\"><a data-lasso-id=\"1172\" href=\"https:\/\/venngage.com\/\" target=\"_blank\" rel=\"noopener\">infographic maker<\/a><\/span>\u00a0to create a well-designed and valuable infographic to boost your SEO campaign\u00a0and drive traffic.<\/p>","protected":false},"excerpt":{"rendered":"<p>Noodling on creating an infographic that gets shared and backlinks? Here are 5 creative infographic ideas you can do easily.<\/p>\n","protected":false},"author":2,"featured_media":26111,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[7,31],"class_list":["post-26103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-basics","tag-marketing-ideas","tag-presentation"],"acf":[],"_links":{"self":[{"href":"https:\/\/diymarketers.com\/wp-json\/wp\/v2\/posts\/26103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/diymarketers.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/diymarketers.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/diymarketers.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/diymarketers.com\/wp-json\/wp\/v2\/comments?post=26103"}],"version-history":[{"count":1,"href":"https:\/\/diymarketers.com\/wp-json\/wp\/v2\/posts\/26103\/revisions"}],"predecessor-version":[{"id":84416,"href":"https:\/\/diymarketers.com\/wp-json\/wp\/v2\/posts\/26103\/revisions\/84416"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/diymarketers.com\/wp-json\/wp\/v2\/media\/26111"}],"wp:attachment":[{"href":"https:\/\/diymarketers.com\/wp-json\/wp\/v2\/media?parent=26103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/diymarketers.com\/wp-json\/wp\/v2\/categories?post=26103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/diymarketers.com\/wp-json\/wp\/v2\/tags?post=26103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}