{"id":26307,"date":"2020-05-25T08:18:00","date_gmt":"2020-05-25T12:18:00","guid":{"rendered":"https:\/\/diymarketers.com\/?p=26307"},"modified":"2024-06-27T17:27:23","modified_gmt":"2024-06-27T15:27:23","slug":"best-way-to-get-new-leads","status":"publish","type":"post","link":"https:\/\/diymarketers.com\/best-way-to-get-new-leads\/","title":{"rendered":"14 Ways to Get New Leads"},"content":{"rendered":"

The best way to get new leads is to nail down your target audience, create an offer that is irresistible to that audience and have a follow up plan to guide them through their buyer\u2019s journey.<\/strong><\/p>\n\n\n\n

In the world of digital marketing, lead generation is considered one of the foundational pillars of success.<\/p>\n\n\n\n

The more leads you have, the better your chances of selling your product or service.<\/p>\n\n\n\n

At least, in theory.<\/p>\n\n\n\n

Here are the best ways to get new leads for your business<\/h2>\n\n\n\n
    \n
  1. Follow the 3 Rules of Getting New Leads<\/strong><\/a><\/li>\n\n\n\n
  2. Nail down your target audience<\/a><\/strong><\/li>\n\n\n\n
  3. Map out your process for getting leads and converting them to customers<\/a><\/strong><\/li>\n\n\n\n
  4. Optimize your landing pages and social media profiles<\/a><\/strong><\/li>\n\n\n\n
  5. Advertise on Facebook<\/a><\/strong><\/li>\n\n\n\n
  6. Offer a free trial<\/a><\/strong><\/li>\n\n\n\n
  7. Get recommended on social media<\/a><\/strong><\/li>\n\n\n\n
  8. Rely on unique data and research<\/a><\/strong><\/li>\n\n\n\n
  9. Use video<\/a><\/strong><\/li>\n\n\n\n
  10. Create and share your best content<\/a><\/strong><\/li>\n\n\n\n
  11. Share your expertise<\/a><\/strong><\/li>\n\n\n\n
  12. Stay in touch with email marketing<\/a><\/strong><\/li>\n\n\n\n
  13. Send discounts and coupons<\/a><\/strong><\/li>\n\n\n\n
  14. Develop and use a referral marketing system<\/a><\/strong><\/li>\n<\/ol>\n\n\n\n

    What does a new lead cost?<\/span><\/h2>\n\n\n
    \n
    \"cost<\/figure><\/div>\n\n\n

    “While the average cost per lead by industry can range from $124 (athletic club) to $365 (home improvement), it\u2019s important to put those numbers in perspective. Some businesses track lead costs as a percentage of sales. Some industries have a high volume of leads and low average ticket price, which can contribute to low lead costs at higher than expected cost per conversion rates.” (source: Average Cost Per Lead Per Appointment Benchmarks<\/a>)<\/p>\n\n\n\n

    Of course, you already know that the name of the game is to acquire new leads for the least amount of money possible.  In this article the lead generation ideas we’ll share are designed to do just that.<\/p>\n\n\n\n

    The Three Rules of Getting New Leads<\/h2>\n\n\n\n

    Rule number one: a lead is only as valuable as its purchase.<\/span><\/h3>\n\n\n\n

    \"womanSource: <\/span>freepik.com<\/a><\/span><\/p>\n\n\n\n

    When looking for new leads, we need to remember that the sole purpose of generating them is to drive more sales<\/span>. And the purpose of driving sales is growth<\/span>.<\/p>\n\n\n\n

    If we were to spend $100 in an effort to generate a single lead that will only make a $25 purchase, our return on investment would be rather poor.<\/p>\n\n\n\n

    When deciding on a lead acquisition channel, make sure you first determine the value of your leads<\/a><\/span>, how many of them a channel can potentially attract, and what kind of a lifetime value you can expect from them.<\/p>\n\n\n\n

    Armed with that information, you can then choose a lead generation avenue that will truly work.<\/p>\n\n\n\n

    Rule number two: unqualified leads are worse than no leads.<\/span><\/h3>\n\n\n\n

    A lead is only actually a lead if it is interested<\/span> in your product. A visitor who is just browsing, and is in theory a part of your target audience, but in practice just a visitor, is not a lead.<\/p>\n\n\n\n

    This is where intent comes into play: you want to draw in the people who are actually in need or looking for what you offer. These leads who are closer to the purchase end of the funnel are perhaps more difficult to target, but also more valuable.<\/p>\n\n\n\n

    Leads who need more time to think about it are also good \u2013 but leads that have no interest in your offer for whatever reason (price, delivery, returns policy, level of decision-making at their company, company budget and size, etc.) should not be chased.<\/p>\n\n\n\n

    They should be treated as traffic and potential<\/span> leads, not as someone you want to be focusing on as much.<\/p>\n\n\n\n

    Rule number three: leads are more important than traffic.<\/span><\/h3>\n\n\n\n

    And finally, here\u2019s a side note on the value of leads vs. the value of traffic you generate to your website.<\/p>\n\n\n\n

    You may choose to focus your energy on generating a lot of traffic to a landing page, in hopes of attracting a lot of leads. And this can actually work well.<\/p>\n\n\n\n

    On the other hand, you may choose to be more specific than that and opt to hunt down leads, as opposed to generating a more generalized traffic.<\/p>\n\n\n\n

    Both of these methods are valid, but leads should trump mindless traffic \u2013 unless you make money from the ads on your website, in which case traffic is what you are looking for.<\/p>\n\n\n\n

    The methods we are going to list can do both \u2013 it\u2019s up to you to craft more or less targeted campaigns, to promote them to wider or narrower audiences, and to sift through the information you gather with more or less focus on lead value.<\/p>\n\n\n\n

    The best ways to generate new leads<\/span><\/h2>\n\n\n\n

    Bear in mind that you will require different marketing channels (ranging from social media to a blog), and you may also need to invest in new pieces of content or promotion. With that said, here are six of the best ways you can generate new leads:<\/p>\n\n\n\n

    1. Nail down your target audience<\/span><\/h3>\n\n\n\n

    The most important thing you can do to get new leads is to target a very specific audience who are struggling with exactly the problem your product or service solves.<\/p>\n\n\n\n

    There\u2019s a saying out there \u201cYou can sell anything to everybody\u201d.  It seems counterintuitive, but when you try to get leads from a broad audience, you end up watering down your offer so much, that no one sees themselves as needing what you\u2019re offering.<\/p>\n\n\n\n

    2. Map out your process for getting leads and converting them to customers<\/span><\/h3>\n\n\n\n

    A little time and effort spent upfront will save you months of wasted time and money.<\/p>\n\n\n\n

    Sit down and map out exactly how<\/a> and where you will collect leads.  Then make a list of emails that you will send them after they provide their email address.<\/p>\n\n\n\n

    You will also want to consider what free offer you will give them that provides the most value to them and then what your next offer will be.<\/p>\n\n\n\n

    Another way to do this is to start with the thing you most want to sell and then work backwards.  If you\u2019re a real estate agent, your ultimate goal is to get a new high-priced listing. And you might target newly divorced women.  A great lead magnet might be a checklist that helps new sellers prepare their home for sale.  You might also offer a series of emails that provide helpful tips and a call to action to call you for a consultation.<\/p>\n\n\n\n

    3. Optimize your landing pages and social media profiles<\/span><\/h3>\n\n\n\n

    Many new leads might find you by searching on specific keywords or phrases related to the problem they are trying to solve.<\/p>\n\n\n\n

    Take the time to optimize your landing page(s) and social media profiles using these keywords and phrases so that these potential new customers can find you.<\/p>\n\n\n\n

    Don\u2019t forget to include the link to your special lead generating offer in every profile on your social media.<\/p>\n\n\n\n

    Another important component of your lead generation are platforms like YouTube and Pinterest.  They drive incredible amounts of traffic because they are, in effect, search engines. So, make sure you post and optimize any content you put there.<\/p>\n\n\n\n

    4. Advertise on Facebook<\/span><\/h3>\n\n\n\n

    Facebook is still a very cost-effective way to reach very targeted audiences with offers that they can get excited about.<\/p>\n\n\n\n