{"id":78163,"date":"2022-04-29T06:25:00","date_gmt":"2022-04-29T10:25:00","guid":{"rendered":"https:\/\/diymarketers.com\/?p=78163"},"modified":"2022-04-29T06:25:00","modified_gmt":"2022-04-29T10:25:00","slug":"may-marketing-ideas","status":"publish","type":"post","link":"https:\/\/diymarketers.com\/may-marketing-ideas\/","title":{"rendered":"5 Awesome May Marketing Ideas"},"content":{"rendered":"

May brings warmer weather, blooming flowers and a general sense of optimism and possibility. Let’s take advantage of those warm and fuzzy feelings and throw down some awesome May marketing ideas. <\/strong><\/p>\n\n\n

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\"May<\/figure><\/div>\n\n\n

You won’t find May holida<\/a>y inspired marketing ideas here! You can get those anywhere. Instead, You’re getting practical, low-cost May marketing ideas you can use all year long. These are just inspired by May. So bookmark these articles when you find them.<\/p>\n\n\n\n

This is important: These marketing ideas can be used across a variety of marketing strategies<\/a> – if you’re focused on content marketing, you’ll use social media, videos and stories in emails to promote these. If you’re using direct marketing, you’ll create offers out of these ideas and sell them directly via email or social. AND, if you are doing an advertising marketing strategy<\/keyword> – you’ll throw down some ads to drive traffic. <\/p>\n\n\n\n

No matter what marketing strategy<\/keyword> you use to make it happen – these May marketing strategies are creative and fun.<\/p>\n\n\n\n

Not sure what strategy to use?<\/p>\n\n\n\n\n\n

OH — and don’t forget, it’s National Small Business Week!<\/p>\n\n\n\n

Your Theme for May — Everything Old is New Again<\/strong><\/h2>\n\n\n\n

In the same way that you might go into your closet or trunk to pull out those warm-weather clothes, it’s a good idea to do the same thing with your marketing.<\/p>\n\n\n\n

Remember the old “When they zig, you zag” saying? Yeah. we’re gonna do that.<\/p>\n\n\n\n

Let’s start with the basics:<\/p>\n\n\n\n

Freshen Up Your Feature\/Benefit Statements “So That” You Can Connect With More Customers<\/strong><\/h2>\n\n\n
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“Act as if what you do makes a difference. It does.” – William James<\/em><\/p>\n\n\n\n

Check out your marketing materials<\/a> and websites, are they tilted toward having too many features and not enough benefits? Or, do you have all these benefits not tied to features. Both matter!<\/p>\n\n\n\n

  1. Review your marketing materials — that includes printed materials, websites, landing pages, product sales sheets, all that stuff. Look for “dangling” features or benefits. Dangling means that they are just sitting there and not explaining themselves.<\/li>
  2. Grab a spreadsheet, whiteboard — whatever works for you and create a list of features and then a list of matching benefits.<\/li>
  3. Here’s the twist. Name the features column “We have…” and name the benefits column “So That ….” —<\/li><\/ol>\n\n\n
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    Create a “Deal of the Day” Campaign<\/strong><\/h2>\n\n\n\n

    Small business week is the first week in May – but who says you can’t keep the fun going! Here are some deal of the day ideas you can use:<\/p>\n\n\n\n