{"id":78214,"date":"2022-04-12T09:51:00","date_gmt":"2022-04-12T13:51:00","guid":{"rendered":"https:\/\/diymarketers.com\/?p=78214"},"modified":"2022-04-12T09:51:00","modified_gmt":"2022-04-12T13:51:00","slug":"get-repeat-customers","status":"publish","type":"post","link":"https:\/\/diymarketers.com\/get-repeat-customers\/","title":{"rendered":"Use the Discount Lottery Get Repeat Customers"},"content":{"rendered":"

I’ve recently discovered that business owners hate sales and marketing activities but don’t do much to get repeat customers. Don’t ask me how this pretzel logic works — I’m just sayin’.<\/p>\n\n\n\n

In this article, I’m going to layout a couple marketing tactics that will help you create repeat customers. This is ideal for seasonal businesses such as restaurants, retailers, and yes, even consultants and freelancers.<\/p>\n\n\n\n

First, you’ll want to have some data in hand, like what people are buying, how much they are buying and what else they could be buying. You’ll want to create a wish list of what you want to sell more of each month.<\/p>\n\n\n\n

This first step is all about how to create an offer<\/a>. Read the article I just linked to — it looks like this:<\/p>\n\n\n\n

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In short, create a list of everything you provide (no detail is too small; phone consultations, delivery, email support — everything that’s included in the sale of a product.<\/p>\n\n\n\n

Do NOT make this stuff up — go get that information first because you’re going to need it.<\/p>\n\n\n\n

The Discount Lottery<\/h2>\n\n\n\n

For In-Person Businesses; Restaurants, Retailers, Services<\/h3>\n\n\n\n

You’re going to create a set amount of envelopes with “prizes” inside that have to be used during a particular month.<\/p>\n\n\n\n

Create a list of discounts such as 10% off, 20% off, 50% off, $10 gift card, $20 gift card, $50 gift card, On the house. It should look something like this:<\/p>\n\n\n\n

Assuming you create 100 envelopes,<\/p>\n\n\n\n