{"id":78616,"date":"2022-05-23T06:37:00","date_gmt":"2022-05-23T10:37:00","guid":{"rendered":"https:\/\/diymarketers.com\/?p=78616"},"modified":"2022-05-23T06:37:00","modified_gmt":"2022-05-23T10:37:00","slug":"marketing-ideas-for-commodities","status":"publish","type":"post","link":"https:\/\/diymarketers.com\/marketing-ideas-for-commodities\/","title":{"rendered":"4 Creative Marketing Ideas For Commodities So You Can Charge 3x More"},"content":{"rendered":"

How can small subtle branding and messaging help you charge 3x more? I’m going to show you how one company turned their passion and process into a brand customers are happy to pay 3x more for.<\/em><\/p>\n\n\n\n

The Incredible Brandable Egg<\/h2>\n\n\n\n

Eggs are a commodity — right? You have eggs on your shopping list, you go into the grocery store and pick some up.<\/p>\n\n\n\n

It used to be easy to choose. But these days, eggs are branded and they come in so many varieties, you wouldn’t believe it.<\/p>\n\n\n\n

I want to talk about an example of a brand that charges three times more than the cheapest brand and has customers happy to pay the price.<\/strong><\/p>\n\n\n\n

Meet Vital Farms<\/h2>\n\n\n\n

Vital Farms<\/a> is a B Corporation that started out as a husband and wife team and has since grown to the point where you’re likely to find them on your local grocery shelves. I’m thinking this is possible since Amazon bough 4% of the company — but I digress.<\/p>\n\n\n\n\t\t\t

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\"vital<\/figure><\/div>\n\t\t\n\n\n

Use Your Business Structure as Part of Your Marketing Message<\/h2>\n\n\n\n

Most small businesses structure themselves as an LLC, Partnership, or S-Corp based on how they want to be seen by the IRS. While there’s nothing wrong with that, you can also choose a business structure that supports your mission, vision, and values.<\/p>\n\n\n\n

If you’re an environmentally conscious or socially conscious business, you can choose to be a B corporation.<\/p>\n\n\n\n

A Certified B Corporation is a business that meets the highest standards for social and environmental performance. This business is transparent and accountable to the public, while also making a profit.<\/em><\/p>\n\n\n\n

Reach Your Ideal Customer By Using Subtle Jargon<\/h2>\n\n\n\n

While using jargon is typically a no-no, you can use subtle jargon to reach and connect with an expert audience who knows, understands, and looks for specific words and phrases that only they would know.<\/p>\n\n\n\n

In this case, Vital Farms used the phrase “pasture raised” on their packaging. In case you’re NOT sure what “pasture raised” means, they highlight key descriptors like:<\/p>\n\n\n\n