See what I did there? I took what the month is known for as inspiration and then I decided that I\u2019d riff on that idea for this month’s theme.<\/p>\n\n\n\n
Now, what YOU want to do is take this idea of bringing things and people together and come up with a specific theme that YOU want to use all month long.<\/p>\n\n\n\n
Take a minute and brainstorm these:<\/p>\n\n\n\n
- In what ways can you craft an offer that incorporates the theme of bringing people together?<\/li>
- What are some opportunities to bring people together \u2013 not just customers, think beyond that; partners, vendors, media? <\/li><\/ul>\n\n\n\n
As you\u2019re noodling on some June marketing ideas, think about anything that brings people together. <\/p>\n\n\n\n
Here\u2019s a list of top marketing ideas for summer using this idea of bringing people together.<\/p>\n\n\n
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<\/figure><\/div>\n\n\n1. Play Matchmaker with a June Networking Mixer<\/h2>\n\n\n\n
Whether online or offline, June is a great month to plan a mixer where you bring together partners, customers, media people, anyone who you can think will benefit from meeting each other. <\/p>\n\n\n\n
File this under your \u201creferral strategy<\/a>\u201d. Think about what type of people you want to meet to expand your network and then create a space where you and your network can mutually benefit. <\/p>\n\n\n\n
If you run an online business, plan a mixer on Zoom – but plan it as if you\u2019re going to be doing it in person. <\/p>\n\n\n\n
Create a form that collects pertinent information about them, their business and the type of people they want to meet. <\/p>\n\n\n\n
Once you receive the responses, create groups of people who you think will benefit most from meeting each other, <\/p>\n\n\n\n
Come up with a simple networking outline for them to follow such as : <\/p>\n\n\n\n
- Name, <\/li>
- Where you\u2019re from<\/li>
- Explain your business, <\/li>
- What type of connections you\u2019re looking for, <\/li>
- How you can help others<\/li><\/ul>\n\n\n\n
You can run something like this once a month, once a quarter \u2013 it\u2019s just a great way to bring people together with you as the host, <\/p>\n\n\n\n
Of course, if your business is local, you can do this same thing locally.<\/p>\n\n\n\n
Another version of this is to have these introductions take about 15-30 minutes as a group, then you might have a guest speaker (maybe someone from the group) run a quick 15 minute tutorial that the whole group can learn from.<\/p>\n\n\n\n
And have a Q&A afterwards. This allows everyone to learn from each other, and get new referrals from your community,<\/p>\n\n\n\n
As the host, you can always do a quick \u201cabout me\u201d speech.<\/p>\n\n\n\n
2. Ask Your Customers and Community to Send You A Short Summer-Themed Video<\/h2>\n\n\n\n
People love watching videos, and there’s no better time to produce one than during the summer months. <\/p>\n\n\n\n
Ask a fun (but relevant) question and ask your community to send you a short 30-60 second video.<\/p>\n\n\n\n
Then compile all the videos together and share it on social media, mentioning everyone who contributed.<\/p>\n\n\n\n
The best part is that it\u2019s NOT complicated.<\/p>\n\n\n\n
Try using VideoAsk<\/a>. This is an awesome tool that has a generous free plan that gives you 20 minutes of free video each month!<\/p>\n\n\n\n
<\/figure>\n\n\n\n
Here are some ideas<\/p>\n\n\n\n
- Ask customers or products to showcase how they use your products or where they\u2019ve taken your products.<\/li>
- Ask your customers to share before and after stories of life before and after your product or service.<\/li>
- Ask a fun questions and let them share their answers and stories.<\/li>
- Throw down a challenge and have people tag others to do the challenge \u2013 it can be anything from eating a type of food, or maybe making a type of food or drink, it can also include trying to do something physical like a dance routine. Use your imagination \u2013 here is a long list to get you started.<\/a><\/li><\/ul>\n\n\n\n
3. Hold a Summer Contest or Giveaway<\/h2>\n\n\n\n
Everyone loves a good contest, especially when there are prizes involved. Contests are also a great way to bring people together whether it\u2019s a competition or just plain fun.<\/p>\n\n\n\n
To sweeten the pot, offer a grand prize that’s sure to be popular, such as an all-expenses-paid vacation or a gift basket full of summer goodies. If you\u2019re an online business, you can also invite your friends to donate free access to a program or course that they offer.<\/p>\n\n\n\n
It will be rewarding to promote your contest or giveaway ahead of time to generate interest and excitement.<\/p>\n\n\n\n
You can take anything on this list and turn it into a contest. All you need is a good contest management tool.<\/p>\n\n\n\n
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