{"id":78927,"date":"2022-06-27T05:44:00","date_gmt":"2022-06-27T09:44:00","guid":{"rendered":"https:\/\/diymarketers.com\/?p=78927"},"modified":"2024-08-03T06:24:32","modified_gmt":"2024-08-03T10:24:32","slug":"email-marketing-survey","status":"publish","type":"post","link":"https:\/\/diymarketers.com\/email-marketing-survey\/","title":{"rendered":"Email Marketing Survey Results: What Emails Your Customers Want"},"content":{"rendered":"

We did an email marketing survey to find out how consumers felt about the emails they got from businesses. Here are the results.<\/em><\/p>\n\n\n\n

It can be tough to know customers want from your email marketing.<\/a> We’ve been transitioning into Web 3.0 <\/a>for the last year, and whatever you thought you knew about email may or may not be true.<\/p>\n\n\n\n

Should you send long emails or short emails? What types of things do your customers want in exchange for their email?<\/p>\n\n\n\n

Most businesses just send whatever email they feel like sending that day and hope for the best. But this isn’t a very effective strategy because it’s hard to know what your customers actually want.<\/p>\n\n\n\n

We surveyed over 400 consumers to find out how many emails they were dealing with, what they liked to sign up for, what they opened and what they read.<\/p>\n\n\n\n

Here’s what we learned.<\/p>\n\n\n\n

Email Marketing Survey Results<\/h2>\n\n\n\n

Email Inboxes are Overflowing<\/h3>\n\n\n\n

I thought it would be fun to see how many emails people had in their inboxes. I expected the results to be evenly divided across the categories. But I was wrong. Half of our respondents had more than 100 emails in their inbox!<\/p>\n\n\n

\n
\"email<\/figure><\/div>\n\n\n

That’s a lot of email! I’m assuming that a lot of these emails are from businesses like yours and a lot of these emails are getting ignored.<\/p>\n\n\n\n

What kind of emails to send to your customers?<\/h2>\n\n\n\n

Send Shorter Emails<\/h3>\n\n\n\n

The survey found that most people (86%) prefer short emails, while 14% prefer long emails.<\/p>\n\n\n

\n
\"email<\/figure><\/div>\n\n\n

40<\/a>% of all emails are opened on mobile. When you consider how many emails are opened on mobile, you can see why it’s so important for emails to be short, sweet, and get to the point.<\/p>\n\n\n\n

So, what to put into the emails? What do your customers want from you?<\/p>\n\n\n\n

Send Promos, Discounts, Savings and Timely Information<\/h3>\n\n\n\n

We’re always talking about lead magnets as a way to build an email list. So, I asked our consumer panel what they are happy to subscribe to.<\/p>\n\n\n\n

Not surprisingly, consumers want deals. promotions and discounts — and not newsletters or courses.<\/p>\n\n\n

\n
\"email<\/figure><\/div>\n\n\n

Of course, that doesn’t mean that offering a course or an ebook isn’t worth doing, just know that if your customers are going to open an email, they want to know about a promotion, deal, or discount.<\/p>\n\n\n\n

You Can Stop Flooding Them With Email<\/h3>\n\n\n\n

Years ago, the going advice on email was to email anywhere from daily to a few times a week.<\/p>\n\n\n\n

You do you.<\/p>\n\n\n\n

But the average consumer receives too many irrelevant emails.<\/strong><\/p>\n\n\n

\n
\"email<\/figure><\/div>\n\n\n

Email Updates for Web 3.0<\/h2>\n\n\n\n

We are transitioning into Web 3.0 which is focused on consumer privacy and security. When Apple launched its iOS update 14.5, 88% of users literally opted out of being tracked. This means that businesses will NO LONGER know whether or not these people opened an email or not.<\/p>\n\n\n\n

Open rates are irrelevant and the number you see is WRONG.<\/h3>\n\n\n\n

This is a big reason why I ran this short survey — because I wanted to understand how people felt about email. What will they sign up for, what will they open and what will they read?<\/p>\n\n\n\n

Write shorter emails with a clickable link<\/h3>\n\n\n\n

OK, so open rates are irrelevant, but click rates are still good. Consumers are telling you that they want you to send them deals and promos in a shorter email with a link.<\/p>\n\n\n\n

Engage with people who want to hear from you<\/h3>\n\n\n\n

Finally, you don’t have to engage with everyone all the time. The key to email success is creating interest-based segments and engaging with people the way they want to be engaged with.<\/p>\n\n\n\n

You’re going to need a better email marketing system<\/h2>\n\n\n\n

I don’t know which email marketing tool you’re using, but you’re going to need a an email marketing software that goes beyond sending mass emails to everyone.<\/p>\n\n\n\n

Here are a few features to pay attention to:<\/p>\n\n\n\n