{"id":79026,"date":"2021-07-07T16:13:00","date_gmt":"2021-07-07T20:13:00","guid":{"rendered":"https:\/\/diymarketers.com\/?p=79026"},"modified":"2021-07-07T16:13:00","modified_gmt":"2021-07-07T20:13:00","slug":"numa-review","status":"publish","type":"post","link":"https:\/\/diymarketers.com\/numa-review\/","title":{"rendered":"Numa Review: Turn Incoming Phone Calls Into Sales"},"content":{"rendered":"<p>If you\u2019re a main street business owner such as a salon, restaurant, landscaper, or service and repair business, <strong>every incoming call is a potential sale<\/strong>.&nbsp; You simply can\u2019t afford to miss an incoming call.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/xGpfQEluLLvlDiDDc72vNhLf72CSSboAoD3mRdRC_w98W8Hw0Cnv9PCoH1oQYJzedfixfnswCFjLc17chguPISJoUev0lRtnYJxjMYUVmFmJRdYbUQBY9wEhiSpUN-5TvWXTsDk9qGHPBoowZBG-eg\" alt=\"\" class=\"\" title=\"\"><\/figure>\n\n\n\n<p>According to a recent study by <a href=\"https:\/\/www.brightlocal.com\/2015\/08\/17\/phone-calls-search-ranking-are-most-important-local-search-kpis\/\" data-lasso-id=\"12750\" target=\"_blank\" rel=\"noopener\">BrightLocal<\/a>,&nbsp; making a phone call after finding the right business online is the quickest way to get what you need. And yet, <strong>small business owners don\u2019t answer <\/strong><a href=\"https:\/\/411locals.us\/small-business-owners-dont-answer-62-of-phone-calls\/\" data-lasso-id=\"12751\" target=\"_blank\" rel=\"noopener\"><strong>62%<\/strong><\/a><strong> of their incoming calls.&nbsp;<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Main Street is at the Intersection of a Rock and a Hard Place<\/h2>\n\n\n\n<p>There are nearly 4 million small business owners in the US who aren\u2019t sitting at their desk and answering the phone.&nbsp; They are working.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.ibisworld.com\/industry-statistics\/number-of-businesses\/hair-salons-united-states\/\" data-lasso-id=\"12752\" target=\"_blank\" rel=\"noopener\">967,000 <\/a>hair salons<\/li><li><a href=\"https:\/\/www.ibisworld.com\/united-states\/market-research-reports\/hair-nail-salons-industry\/\" data-lasso-id=\"12753\" target=\"_blank\" rel=\"noopener\">1.2 million <\/a>nail salons<\/li><li><a href=\"https:\/\/www.ibisworld.com\/united-states\/market-research-reports\/heating-air-conditioning-contractors-industry\/\" data-lasso-id=\"12754\" target=\"_blank\" rel=\"noopener\">106,000 <\/a>HVAC contractors<\/li><li><a href=\"https:\/\/www.ibisworld.com\/united-states\/market-research-reports\/appliance-repair-industry\/\" data-lasso-id=\"12755\" target=\"_blank\" rel=\"noopener\">52,000 <\/a>appliance repair contractors<\/li><li><a href=\"https:\/\/www.statista.com\/statistics\/244616\/number-of-qsr-fsr-chain-independent-restaurants-in-the-us\/\" data-lasso-id=\"12756\" target=\"_blank\" rel=\"noopener\">660,000<\/a> independent restaurants (not chains)<\/li><li><a href=\"https:\/\/www.statista.com\/statistics\/822038\/us-legal-services-market-firms-size\/\" data-lasso-id=\"12757\" target=\"_blank\" rel=\"noopener\">123,000<\/a> small law firms<\/li><li><a href=\"https:\/\/en.wikipedia.org\/wiki\/Group_medical_practice_in_the_United_States\" data-lasso-id=\"12758\" target=\"_blank\" rel=\"noopener\">230,187<\/a> physicians offices<\/li><li><a href=\"https:\/\/www.ibisworld.com\/united-states\/market-research-reports\/dentists-industry\/\" data-lasso-id=\"12759\" target=\"_blank\" rel=\"noopener\">189,000<\/a> small dental offices<\/li><\/ul>\n\n\n\n<p>These business owners find themselves unable to serve customers AND answer incoming calls.&nbsp; And, it\u2019s costing them new customers and increased sales.&nbsp;<\/p>\n\n\n\n<p>Incoming phone calls are <a href=\"http:\/\/www.biakelsey.com\/pdf\/biakelsey-sponsored-research-bandwidth-report.pdf\" data-lasso-id=\"12760\" target=\"_blank\" rel=\"noopener\">10-15 times<\/a> more likely to generate a successful sale or follow-up activity than digital form submissions.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re a local business, you can\u2019t be in two places at the same time. You need a way to grab those calls while still serving the customer that\u2019s right in front of you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tips to Increase Sales When You Can\u2019t Answer the Phone<\/h2>\n\n\n\n<p>So many business owners are desperate for new customers and spend marketing dollars on generating new leads. But, what good is that if you aren\u2019t able to answer the phone, answer caller\u2019s questions and get them to your business?<\/p>\n\n\n\n<p>Here are some tips on how to convert those incoming phone calls into new sales:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.numa.com\/blog\/answering-service-pricing\" data-lasso-id=\"12761\" target=\"_blank\" rel=\"noopener\"><em>Use an answering service<\/em><\/a><em>:&nbsp;<\/em><\/h3>\n\n\n\n<p>If you can\u2019t afford a full-time receptionist, you might consider outsourcing your incoming calls to a third-party answering service.&nbsp;&nbsp;<\/p>\n\n\n\n<p>But is this a good idea?&nbsp; Like most things, the answer is &#8212; it depends.&nbsp;<\/p>\n\n\n\n<p>Lots of local businesses use an answering service. But answering services can be expensive and they often don\u2019t answer the caller\u2019s immediate questions or concerns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.numa.com\/blog\/call-diversion\" data-lasso-id=\"12762\" target=\"_blank\" rel=\"noopener\"><em>Forward your calls:<\/em><\/a><\/h3>\n\n\n\n<p>You can forward incoming calls to your mobile device or a team member\u2019s mobile phone.&nbsp; This is an inbound calling option many local businesses choose.&nbsp; Today\u2019s mobile phones make this a cost-effective and easy solution.&nbsp;<\/p>\n\n\n\n<p>The problem, however, is that if the business owner is working with a client or customer, they still can\u2019t answer that call and this becomes a lost opportunity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.numa.com\/blog\/how-to-enable-text-to-landline-for-your-business-phone\" data-lasso-id=\"12763\" target=\"_blank\" rel=\"noopener\"><em>Use text messaging to engage with customers<\/em><\/a><em>&nbsp;<\/em><\/h3>\n\n\n\n<p>Younger generations prefer sending and receiving text messages to calling or talking on the phone.&nbsp; Text messages get read more often. The open rate for SMS is <a href=\"https:\/\/theblog.adobe.com\/marketing-with-98-percent-read-rate-and-10-more-compelling-stats\/\" data-lasso-id=\"12764\" target=\"_blank\" rel=\"noopener\">98%<\/a> with 90% read within 3 seconds.&nbsp;<\/p>\n\n\n\n<p>This is especially true for local businesses because their text messages are typically wanted and anticipated as they often contain important information the customer wants such as an appointment update or reminder.&nbsp;<\/p>\n\n\n\n<p>While this is a workable solution, it still doesn\u2019t solve the problem of the working business owner who still has to stop their work in order to respond to the text.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Many New Customers is This Nail Salon Losing?<\/h2>\n\n\n\n<p>Recently I asked a nail salon owner what his most common incoming calls were, he told me that most inbound callers asked if he could see them that day, wanted to set or confirm appointments, and get the address or directions to the salon.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Then he told me something astonishing &#8212; he told me people will often ask for their address and even after he gives it to them, they show up at competing salon! How often? Almost every other incoming call that comes from either a <keyword data-keyword-id=\"4606\">referral<\/keyword> or a new customer asks for an address and still shows up at the wrong salon!<\/p>\n\n\n\n<p>It\u2019s too bad that he wasn\u2019t able to send them a text message with his address so that they show up at the correct salon. While I was at the salon he took three calls and one of those calls was someone who ended up at the wrong salon!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Capture Inbound Calls and Serve Customers At the Same Time<\/h2>\n\n\n\n<p>Wouldn\u2019t it be great to grab those incoming calls AND give the customer you\u2019re working with your undivided attention?<\/p>\n\n\n\n<p><em>\u201cOnline ordering and text message ordering takes the place of an employee, so I\u2019m not having to pay a third or fourth person to be there to handle these orders,\u201d said Ryan, \u201cIt\u2019s just pushing a button and accepting them.\u201d&nbsp; &#8212; Ryan Schwarz, CD\u2019s Wings<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/JhyZBiAijsVMIGyrqDgbHFKBs1Ah126VZDU5jYbZ57vYo_jsW-53Q8rqfzpGhO-HeY4ZtT4y2Oa3WfWkhWQfrIEnNAeTuqP7WO6nmcTEQ_lDmv6cdcEkgFMrCB7kLeMF3WFmWvO2ugk-OrFAQGepHA\" alt=\"\" class=\"\" title=\"\"><\/figure>\n\n\n\n<p>I\u2019ve recently come across a super new tool called Numa.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Numa is an artificial intelligence (AI) powered answering service that makes it possible to take incoming calls from customers while you\u2019re working with another customer.<\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/xKA_unCXiAI?t=30\n<\/div><\/figure>\n\n\n\n<p>Here\u2019s how Numa works:<\/p>\n\n\n\n<p>When a customer calls your business (or mobile device) they have the choice to either leave a voice mail or text their question.&nbsp;<\/p>\n\n\n\n<p><em>\u201cNuma has absolutely improved our customer experience,\u201d Courtney said. \u201cCustomers find it really easy to use and like that they get fast responses.\u201d&nbsp; &#8212; Courtney Brough, Waterman\u2019s Fresh Local Seafood<\/em><\/p>\n\n\n\n<p>If the customer leaves a voicemail, the voicemail is transcribed and you can respond when you are free.<\/p>\n\n\n\n<p>But it\u2019s the text feature that I find most helpful.<\/p>\n\n\n\n<p>Numa is set up to automatically reply to common questions such as your hours, location or setting an appointment.\u00a0<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"http:\/\/diymarketers.com\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-07-at-4.06.54-PM-1024x460.png\" alt=\"\" class=\"wp-image-79028\" title=\"\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How Much is Numa?<\/h2>\n\n\n\n<p>Numa is insanely affordable. At $49 per month, you\u2019ll get a return on your investment with just one or two calls.<\/p>\n\n\n\n<p><em>\u201cWith just this one call, Numa, immediately paid for itself!\u201d &#8212; Dustin Locke, MW8 Apartment<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/g7YVcsXs8A5PUMfAnyWY5KejyuZjG8zo6XLU2otP2k06N6sLycoJ7dRJyUYPA-zEykkQB64-odhI5TxsvfuEYMLMi7GPpVEBdniMRgZSmWBRnvEKwoivlr-9ujoIeU5cRknfkfDW5s6YOXtpNIeA7Q\" alt=\"\" class=\"\" title=\"\"><\/figure>\n\n\n\n<p>Numa also offers a free 30-day trial without a credit card!&nbsp; That makes it really easy to try and see how it works for your business.<\/p>\n\n\n\n<p>Until now, every missed incoming call was a potentially lost customer and lost revenue. But Numa is an easy, low-cost way for local businesses to actually serve two customers at the same time.<\/p>","protected":false},"excerpt":{"rendered":"<p>Looking for an automatic way to take customer calls and set appointments, this numa review is just what you need. <\/p>\n","protected":false},"author":2,"featured_media":79029,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[20],"class_list":["post-79026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-tools","tag-product-review"],"acf":[],"_links":{"self":[{"href":"https:\/\/diymarketers.com\/wp-json\/wp\/v2\/posts\/79026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/diymarketers.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/diymarketers.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/diymarketers.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/diymarketers.com\/wp-json\/wp\/v2\/comments?post=79026"}],"version-history":[{"count":0,"href":"https:\/\/diymarketers.com\/wp-json\/wp\/v2\/posts\/79026\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/diymarketers.com\/wp-json\/wp\/v2\/media\/79029"}],"wp:attachment":[{"href":"https:\/\/diymarketers.com\/wp-json\/wp\/v2\/media?parent=79026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/diymarketers.com\/wp-json\/wp\/v2\/categories?post=79026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/diymarketers.com\/wp-json\/wp\/v2\/tags?post=79026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}