{"id":79699,"date":"2024-08-21T06:52:09","date_gmt":"2024-08-21T10:52:09","guid":{"rendered":"https:\/\/diymarketers.com\/?p=79699"},"modified":"2024-08-22T06:59:34","modified_gmt":"2024-08-22T10:59:34","slug":"video-sales-letter-vsl","status":"publish","type":"post","link":"https:\/\/diymarketers.com\/video-sales-letter-vsl\/","title":{"rendered":"How I Made a Video Sales Letter (VSL) in About 30 Minutes"},"content":{"rendered":"<p><strong><em>Have you heard of effective video sales letters (VSLs)? It\u2019s exactly what it sounds like, a sales letter created on video that inspires your customer to choose you. Keep reading for video sales letter examples, video sales letter templates, and AI-powered tools for video sales letter software that you can use to create video sales letters.<\/em><\/strong><\/p>\n\n\n\n<p>If you\u2019ve been avoiding creating videos for <a rel=\"noopener noreferrer\" href=\"https:\/\/diymarketers.com\/what-you-need-to-know-to-create-successful-landing-pages-part-1\" data-lasso-id=\"77867\">landing pages<\/a> and opt-in pages because you don\u2019t like it, you think it\u2019s expensive, hard, or takes forever. this cheat sheet is for you. After 15 years, I\u2019m embracing video sales letters and sharing my short-cuts. Fellow video avoiders \u2014 help is on the way!<\/p>\n\n\n\n<p>I hate video. I know I\u2019m in the minority because the statistics don\u2019t support my preferences. So, let that be a lesson to you. Marketing isn\u2019t about you and what you love \u2013 it\u2019s about connecting with your audience. And my audience loves videos. Want proof?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is a Video Sales Letter (VSL)<\/h2>\n\n\n\n<p>A video sales letter is a short, persuasive video that is used to <a rel=\"noopener noreferrer\" href=\"https:\/\/diymarketers.com\/how-to-upsell\/\" data-lasso-id=\"77868\">sell a product<\/a> or service to your target audience. It is typically between 2 and 5 minutes long, and it is a great way to connect with potential customers, establish rapport, and create a connection that can lead to a sale. Video sales letters can significantly enhance traditional sales pitches by providing a more engaging and personalized experience. Additionally, video sales letters can improve conversion rates by effectively capturing and maintaining the viewer&#8217;s attention.<\/p>\n\n\n\n<p>A video sales letter can be as simple as a written sales letter converted to video, to a talking head video (where you appear on the video) and do a simple <a rel=\"noopener noreferrer\" href=\"https:\/\/diymarketers.com\/best-free-presentation-tools\" data-lasso-id=\"77869\">presentation<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Makes an Effective Video Sales Letter<\/h2>\n\n\n\n<p>In order to create an effective video sales letter, you need to keep a few things in mind. <strong>First, you need to identify your audience and craft your message accordingly. Second, you need to make sure that your video is visually appealing and easy to follow. Third, you need to ensure that your video is properly optimized for search engines. It is also important to track engagement metrics to measure the video&#8217;s effectiveness. Finally, you need to track your results and adjust your strategy as needed. Additionally, a strong <\/strong><a rel=\"noopener noreferrer\" href=\"https:\/\/diymarketers.com\/getting-to-the-bottom-of-the-book-a-demo-call-to-action-controversy\/\" data-lasso-id=\"77870\"><strong>call to action<\/strong><\/a><strong> is crucial to guide viewers on the next steps and enhance conversion rates.<\/strong> By following these tips, you can create an effective video sales letter that will help you boost your sales and reach your target audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Do Video Sales Letters Work?<\/h2>\n\n\n\n<p>I always like to say that if video content didn\u2019t work, no one would use it. The following data shows that videos are a very effective way to create sales letters to deliver a sales pitch. Video sales letters are an invaluable tool for sales professionals looking to engage potential clients more effectively.<\/p>\n\n\n\n<p>Customer testimonials can further validate the effectiveness of video sales letters.<\/p>\n\n\n\n<p>According to <a rel=\"noopener noreferrer\" href=\"https:\/\/wyzowl.com\/video-marketing-statistics\" data-lasso-id=\"77871\" target=\"_blank\">Wyzowl<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p><strong>96%<\/strong> of people have watched an explainer video to learn more about a product or service.<\/p><\/li><li><p><strong>88%<\/strong> of people say that they\u2019ve been convinced to buy a product or service by watching a brand\u2019s video.<\/p><\/li><li><p><strong>78%<\/strong> of people say they\u2019ve been convinced to buy or download a piece of software or app by watching a video.<\/p><\/li><li><p>When asked how they\u2019d most like to learn about a product or service, 7<strong>3% said they\u2019d prefer to watch a short video.<\/strong> This compares to 11% who\u2019d rather read a text-based article, website or post, 4% who\u2019d like to view an <a rel=\"noopener noreferrer\" href=\"https:\/\/diymarketers.com\/how-to-create-an-infographic\/\" data-lasso-id=\"77872\">infographic<\/a>, 3% who\u2019d rather download an ebook or manual, 3% who\u2019d rather attend a webinar or pitch, and 3% who\u2019d like a sales call or demo.<\/p><\/li>\n<\/ul>\n\n\n\n<p>That\u2019s market research. The data has spoken. And that means that I\u2019m going to create videos. Oh, there\u2019s this other reason too \u2014 I want to <strong>increase my conversion rates<\/strong> by\u00a0<a rel=\"noopener noreferrer\" href=\"https:\/\/eyeviewdigital.com\/documents\/eyeview_brochure.pdf\" data-lasso-id=\"77873\" target=\"_blank\">80%-86%<\/a> by using video compared to a <a rel=\"noopener noreferrer\" href=\"https:\/\/wordstream.com\/blog\/ws\/2014\/03\/17\/what-is-a-good-conversion-rate\" data-lasso-id=\"77874\" target=\"_blank\">5.31%<\/a> conversion rate without a video.<\/p>\n\n\n\n<p>But first, a little context.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The evolution of the video sales letter (VSL)<\/h2>\n\n\n\n<p>A video sales letter (VSL) is \u2026you guessed it \u2013 a sales letter in video format.<\/p>\n\n\n\n<p>Ever since David Ogilvy said that people will read any length of copy as long as it\u2019s about them, sales letters have been an insanely effective form of direct marketing.<\/p>\n\n\n\n<p>And then, when video technology evolved to the point where the rest of us could create high-quality videos, the video sales letter was born. The advent of advanced video editing tools has further enhanced the effectiveness of video sales letters. Visual storytelling has become an integral part of modern video sales letters, making them more engaging and impactful.<\/p>\n\n\n\n<p>The first video sales letters were text with a voiceover.<\/p>\n\n\n\n<p>It looks something like this: a PowerPoint slide video with large text and a simple voiceover.<\/p>\n\n\n\n<p>Don\u2019t judge. Even though these videos weren\u2019t fancy or pretty, they were insanely effective. During the 2010\u2019s they were all the rage and marketing were using them to sell everything from $15,000 programs to books.<\/p>\n\n\n\n<p>As you watch this video pay attention to how they address their customer\u2019s pain points.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The next big thing was explainer videos<\/h3>\n\n\n\n<p>But then beautiful, high-quality videos became even easier to make. And so \u2014 videos with both text and videos are even MORE effective.<\/p>\n\n\n\n<p>This is an example of an explainer video. It uses highly effective visuals that support the voice-over to explain a concept, product, or service.<\/p>\n\n\n\n<p>Explainer videos can significantly improve viewer retention by keeping the audience engaged and interested in the content.<\/p>\n\n\n\n<p>So now, when you land on the homepage of a website, a landing page, or a sales page the video you see there is \u2014 some variation of a video sales letter.<\/p>\n\n\n\n<p>Heck, if you\u2019ve watched TikTok, you\u2019ll notice that many of those videos are (in essence) a video sales letter \u2013 especially if you turn on the captions.<\/p>\n\n\n\n<p>Now you know.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">OK \u2013 You want to make a video sales letter \u2013 now what?<\/h2>\n\n\n\n<p>There are hundreds of articles and videos out there that will give you templates and scripts to create a video sales letter. And you are free to search Google and do that work. Or \u2014 you can pay thousands of dollars to have someone do this for you \u2014 and not give you what you paid for.<\/p>\n\n\n\n<p>Content creation is a crucial part of the process when making a video sales letter, as it ensures your message is clear and engaging.<\/p>\n\n\n\n<p>Here\u2019s my solution.<\/p>\n\n\n\n<p>It\u2019s short and sweet. You will pay something for the tool but believe me it is WORTH IT!<\/p>\n\n\n\n<p>Let\u2019s get started.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sign up for Jasper.ai<\/h3>\n\n\n\n<p><a rel=\"noopener noreferrer\" href=\"https:\/\/diymarketers.com\/jasper\" data-lasso-id=\"77875\">Jasper \u2013 Your AI Writer<\/a><\/p>\n\n\n\n<p>Jasper.ai is a powerful tool that can help entrepreneurs create high-quality content quickly and efficiently. Its advanced AI technology, customizable interface, high-quality content, affordability, and templates make it the best AI writing tool for entrepreneurs.<\/p>\n\n\n\n<p><a rel=\"noopener noreferrer\" href=\"https:\/\/diymarketers.com\/jasper\" data-lasso-id=\"77876\">Meet Jasper<\/a><\/p>\n\n\n\n<p>We earn a commission if you click this link and make a purchase at no additional cost to you.<\/p>\n\n\n\n<p>No \u2014 seriously. <strong>I have written video sales letter scripts before and it was long, hard, and painful. It took me about 40 hours to write the script and create the video.<\/strong> (I\u2019m bolding this so you can come back and compare).<\/p>\n\n\n\n<p>I\u2019ve also hired people to do this and paid them thousands of dollars to screw up something I could have done for free. So there\u2019s that.<\/p>\n\n\n\n<p>Jasper has just added a video sales letter template that is worth the price of admission. Check this out!<\/p>\n\n\n\n<p>Jasper.ai produces AI-generated content for video sales letters, making the process much faster and easier.<\/p>\n\n\n\n<p>In this image, you can see that Jasper offers a template form for you to fill out. And then turns your answers into several variations of a video sales letter script.<\/p>\n\n\n\n<figure class=\"wp-block-image\">\n<img decoding=\"async\" src=\"http:\/\/diymarketers.com\/wp-content\/uploads\/image-76.jpeg\" alt=\"jasper.ai VSL example video sales letter\" class=\"\" title=\"\">\n<\/figure>\n\n\n\n<p>Here are the form fields:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>Your Name<\/p><\/li><li><p>Company Name<\/p><\/li><li><p>Who is your ideal buyer audience<\/p><\/li><li><p>List your key benefits and features<\/p><\/li><li><p>What current pain or negative circumstance is your customer facing now?<\/p><\/li><li><p>What\u2019s a true negative or scary fact?<\/p><\/li><li><p>What\u2019s the big idea in 2-<\/p><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Adding Video Testimonials<\/h2>\n\n\n\n<p>I want to say a few <a rel=\"noopener noreferrer\" href=\"https:\/\/diymarketers.com\/how-to-search-and-find-words-or-phrases-in-video-or-audio-files\/\" data-lasso-id=\"77877\">words about video<\/a> testimonials. You don\u2019t <em>have<\/em> to use video testimonials, although collecting written customer testimonials and featuring them in video form is very effective. Video testimonials provide social proof, enhancing the credibility of your product or service.<\/p>\n\n\n\n<p>If you don\u2019t have testimonials right now, don\u2019t let that stop you. You can include them in future videos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Turn your script into a presentation video<\/h3>\n\n\n\n<p>My next step was to create a basic presentation video. Remember, I don\u2019t want to be on camera, so presentation video first. Video editors can help you create professional-looking presentation videos that effectively convey your message.<\/p>\n\n\n\n<p>Scriptwriting is crucial in creating effective presentation videos, as it ensures your message is clear and engaging.<\/p>\n\n\n\n<p>Again, I\u2019m lazy and cheap. So I\u2019m looking for a video tool that\u2019s going to convert this script into a gorgeous video in a few minutes.<\/p>\n\n\n\n<p>I tried a couple of tools. Here\u2019s what I got and I\u2019ll tell you, and show you what I chose.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a rel=\"noopener\" href=\"https:\/\/lumen5.com\/\" data-lasso-id=\"77878\" target=\"_blank\">Lumen5<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image\">\n<img decoding=\"async\" src=\"http:\/\/diymarketers.com\/wp-content\/uploads\/image-6.png\" alt=\"Lumen5 automated video slides\" class=\"\" title=\"\">\n<\/figure>\n\n\n\n<p>I have so much love for this tool. I use the free plan because I get unlimited videos if I let them show their logo. This is such a great tool \u2013 I\u2019m happy to show their logo.<\/p>\n\n\n\n<p>Normally, I use this tool to plug in a URL from an article and their AI generates a quick video from the content. Lumen5 facilitates automated video creation, making the process incredibly efficient.<\/p>\n\n\n\n<p>I\u2019m not kidding \u2014 it\u2019s that easy.<\/p>\n\n\n\n<p>Granted, you will have to do some <a rel=\"noopener noreferrer\" href=\"https:\/\/veed.io\/learn\/best-video-editing-software-for-youtube\" data-lasso-id=\"77879\" target=\"_blank\">video editing.<\/a> Be real \u2014 it\u2019s a machine! But not too much editing.<\/p>\n\n\n\n<p>In this case, I cut and paste my script and messed around with the slide design. Having a well-structured sales script is crucial for creating an engaging video.<\/p>\n\n\n\n<p><a rel=\"noopener noreferrer\" href=\"https:\/\/lumen5.com\/user\/ivana-s-taylor\/untitled-video-jyzms\" data-lasso-id=\"77880\" target=\"_blank\">Here\u2019s what that looks like.<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\">\n<img decoding=\"async\" src=\"http:\/\/diymarketers.com\/wp-content\/uploads\/image-3.jpeg\" alt=\"lumen 5 preview\" class=\"\" title=\"\">\n<\/figure>\n\n\n\n<p>It was ok. It didn\u2019t make me smile or anything. But, hey, it was free.<\/p>\n\n\n\n<p>My next stop was:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">invideo.io<\/h3>\n\n\n\n<figure class=\"wp-block-image\">\n<img decoding=\"async\" src=\"http:\/\/diymarketers.com\/wp-content\/uploads\/image.jpg\" alt=\"invideo screenshot for video sales letters\" class=\"\" title=\"\">\n<\/figure>\n\n\n\n<p>Like <a rel=\"noopener noreferrer\" href=\"https:\/\/diymarketers.com\/humix\/video\/IzQ5HasH6c2\" data-lasso-id=\"77881\">Lumen5<\/a>, invideo had a similar interface, where you drop your script into the workspace and the system creates slides from your script.<\/p>\n\n\n\n<p>Invideo.io can be a valuable tool for video marketing, helping to create engaging content efficiently.<\/p>\n\n\n\n<figure class=\"wp-block-image\">\n<img decoding=\"async\" src=\"http:\/\/diymarketers.com\/wp-content\/uploads\/image-7.jpg\" alt=\"invideo dashboard for video sales letters\" class=\"\" title=\"\">\n<\/figure>\n\n\n\n<p>The experience was a little easier for me than lumen5 for this particular project. And I was seriously considering using it. But then I remembered.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Adobe Express<\/h3>\n\n\n\n<p>I pay for Adobe Express and believe me it\u2019s worth every penny. But don\u2019t worry, there is a free version as well. All I can say is \u2013 there is so much to love.<\/p>\n\n\n\n<figure class=\"wp-block-image\">\n<img decoding=\"async\" src=\"http:\/\/diymarketers.com\/wp-content\/uploads\/image-1-18.jpeg\" alt=\"adobe express for video sales letters\" class=\"\" title=\"\">\n<\/figure>\n\n\n\n<p>Adobe Express has this fool-proof feature that creates gorgeous professional designs with no effort on your part.<\/p>\n\n\n\n<figure class=\"wp-block-image\">\n<img decoding=\"async\" src=\"http:\/\/diymarketers.com\/wp-content\/uploads\/image-5.webp\" alt=\"adobe express design example\" class=\"\" title=\"\">\n<\/figure>\n\n\n\n<p>I used their easy video creator for this project.<\/p>\n\n\n\n<figure class=\"wp-block-image\">\n<img decoding=\"async\" src=\"http:\/\/diymarketers.com\/wp-content\/uploads\/image.jpeg\" alt=\"adobe express video sales letter\" class=\"\" title=\"\">\n<\/figure>\n\n\n\n<p>Adobe Express example with stock videos.<\/p>\n\n\n\n<p>I simply broke up the copy to fit into the slide. I selected different formats from the left had menu and went from one slide to the next until I was done with the script.<\/p>\n\n\n\n<p>Adobe had an amazing bank of free images to choose from \u2013 so that was easy.<\/p>\n\n\n\n<p>And, I was also able to use my brand colors and fonts. Adobe Express helps maintain brand consistency by allowing you to customize your projects with your brand&#8217;s unique colors and fonts.<\/p>\n\n\n\n<p>One more thing. Adobe also has the ability to add music and a voiceover.<\/p>\n\n\n\n<p>&lt; iframe src=\u201d<a rel=\"noopener noreferrer\" href=\"https:\/\/express.adobe.com\/video\/nvQ3asrjR3lil\/embed%E2%80%9D\" data-lasso-id=\"77882\" target=\"_blank\">https:\/\/express.adobe.com\/video\/nvQ3asrjR3lil\/embed\u201d<\/a> width=\u201d960\u2033 height=\u201d540\u2033 frameborder=\u201d0\u2033 allowfullscreen&gt;&lt; \/iframe&gt;<\/p>\n\n\n\n<p>There are other tools out there, but these are the ones I used and why I ended up going with Adobe Express in the end.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What I&#8217;m going to do next \u2013 Testing<\/h3>\n\n\n\n<p>My next step in this video sales letters process is to actually create a face-to-camera video where I go through this script in front of a camera. I intend to do captions as well just in case there are other people out there who don\u2019t like having videos play out loud.<\/p>\n\n\n\n<p>A\/B testing is crucial in optimizing video sales letters as it helps determine which version resonates more with the audience.<\/p>\n\n\n\n<p>Then, I\u2019m going to do an AB test with these two versions of the video on a landing page to see which one performs better.<\/p>\n\n\n\n<p>But that is the EASY part.<\/p>\n\n\n\n<p>The hard part was getting to this point.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Best VSL Examples<\/h2>\n\n\n\n<p>Here is my final video sales letter<\/p>\n\n\n\n<p>Next, I want to show you some sales videos by marketing experts who use their own video sales letter formula to create a great video sales letter. Case studies can provide valuable insights into effective video sales letters.<\/p>\n\n\n\n<p>Here are the Best video sales letter examples:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Frank Kern<\/h3>\n\n\n\n<p>Granted, Kern didn\u2019t \u201cinvent\u201d video sales letters, but since he\u2019s an amazing copywriter, and someone who understands what motivates and persuades his audience, his video sales letters are extremely effective.<\/p>\n\n\n\n<p>Frank Kern&#8217;s expertise in copywriting has made him a renowned figure in the marketing world.<\/p>\n\n\n\n<p>I\u2019ve been following Kern for years and I think he is the master of sales video. In fact, I\u2019ve purchased several products from him based on a sales video and have found the content wasn\u2019t for me \u2013 but the sales video \u2014 perfection.<\/p>\n\n\n\n<p>This is one of his early video sales letters where he\u2019s literally taken a written sales letter and transferred it to video and BOOM!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jeff Walker<\/h3>\n\n\n\n<p>I can\u2019t say enough about Jeff Walker. While Frank Kern is more of a traditional salesman, you\u2019ll notice that Jeff Walker\u2019s video sales letter example is more educational. Jeff Walker&#8217;s video sales letters focus on educational content, providing valuable information to the audience. Walker has a \u201csteady\u201d communication style that makes me think that he\u2019s more of an introvert.<\/p>\n\n\n\n<p>In fact, his Product Launch Formula (that he\u2019s describing here) is ideal for content marketers. In this case, he\u2019s not using a video script, rather, he\u2019s educating his target market. He grabs the viewer\u2019s attention with this educational live action format. A compelling video title is essential to capture the viewer\u2019s attention right from the start.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Video Sales Letter Funnels<\/h2>\n\n\n\n<p>After creating an effective video sales letter, setting up your email list and having a well-thought-out campaign plan in place, the next step is to build a VSL Funnel. A VSL Funnel consists of 4 pages:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><p>The VSL + Order Page \u2013 This is the first page where customers will watch the video and then an order form will be displayed to them. By filling out the form, they can move on to the OTO page. This page contains all necessary information and encourages customers to act quickly on their decision.<\/p><\/li><li><p>The OTO or One Time Offer page \u2013 It incentivizes customers to gain access to extra services or purchase additional products based on their original purchase decision. Also, it enables a time period which gives customers an urgency feeling and increases chances of conversion rate significantly.<\/p><\/li><li><p>Downsell page \u2013 It targets buyers who are not interested in purchasing anymore and offers them other options like digital copies of physical books, etc.<\/p><\/li><li><p>Offer Wall Page \u2013 This is the last page which acts as a thank you page for buyers containing details about their orders with links to other subscription services related to their primary purchase decisions.<\/p><\/li>\n<\/ol>\n\n\n\n<p>Video sales letter funnels can significantly enhance lead generation by capturing the interest of potential customers and guiding them through a structured sales process.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ: Video Sales Letters (VSL)<\/h2>\n\n\n\n<p>Who Invented the Video Sales Letter<\/p>\n\n\n\n<p><a rel=\"noopener noreferrer\" href=\"https:\/\/jonbenson.com\/\" data-lasso-id=\"77883\" target=\"_blank\">Jon Benson <\/a>is credited with inventing the video sales letter more than 15 years ago. What started out as a simple sales letter with nothing more than words in a PowerPoint has evolved into a powerful tool that generates more sales. Today, he helps small business owners and entrepreneurs how to create ethically persuasive content.<\/p>\n\n\n\n<p>How long should my video sales letter be?<\/p>\n\n\n\n<p>A good video sales letter should be as long as it needs to be to layout relevant pain points. It can be as short as a minute or as long as an hour. The going philosophy is that the more expensive the offer, the longer the video sales letter needs to be.<\/p>\n\n\n\n<p>What is a video sales letter (VSL) funnel?<\/p>\n\n\n\n<p>A video sales letter funnel is a marketing tactic that\u2019s part of your sales process and uses a video sales letter to pitch a product or service to potential customers. The video is usually the first step in the funnel, and it is used to capture the attention of potential customers. If they are interested in the product or service, they will then be directed to a landing page where they can learn more about the product or service and purchase it. A VSL funnel can get very intricate by tagging people based on their actions or inactions and then sending them a series of emails.<\/p>\n\n\n\n<p>A video sales letter fits into a larger sales funnel by acting as an initial touchpoint that captures interest and guides potential customers through the subsequent stages of the funnel.<\/p>\n\n\n\n<p>Where can I host a video sales letter?<\/p>\n\n\n\n<p>You can host your video sales letter on YouTube, Amazon S3, Vimeo, or even your <a rel=\"noopener noreferrer\" href=\"https:\/\/diymarketers.com\/how-to-do-email-marketing\/\" data-lasso-id=\"77884\">email marketing<\/a> software. If you created your video sales letter on a VSL software, you can also host it there.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Now it&#8217;s your turn<\/h2>\n\n\n\n<p>So, now it\u2019s your turn. If you\u2019ve been avoiding video sales letters like I have because you don\u2019t like yourself on camera \u2014 then do this simple text video.<\/p>\n\n\n\n<p>Having a solid video marketing strategy is crucial for engaging your audience and driving conversions.<\/p>\n\n\n\n<p>If you\u2019ve been avoiding doing a video sales letter because writing the script is hard or expensive \u2013 don\u2019t. Use the Jasper.ai tool I recommended.<\/p>\n\n\n\n<p>And, if you\u2019ve been avoiding video sales letters because you can\u2019t make pretty videos \u2014 check out the video software tools that do it for you.<\/p>\n\n\n\n<p>Overall, there\u2019s no excuse!<\/p>","protected":false},"excerpt":{"rendered":"<p>How to sell when you&#8217;re sleeping.<\/p>\n","protected":false},"author":2,"featured_media":79712,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[19],"class_list":["post-79699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-tools","tag-video"],"acf":[],"_links":{"self":[{"href":"https:\/\/diymarketers.com\/wp-json\/wp\/v2\/posts\/79699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/diymarketers.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/diymarketers.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/diymarketers.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/diymarketers.com\/wp-json\/wp\/v2\/comments?post=79699"}],"version-history":[{"count":3,"href":"https:\/\/diymarketers.com\/wp-json\/wp\/v2\/posts\/79699\/revisions"}],"predecessor-version":[{"id":85004,"href":"https:\/\/diymarketers.com\/wp-json\/wp\/v2\/posts\/79699\/revisions\/85004"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/diymarketers.com\/wp-json\/wp\/v2\/media\/79712"}],"wp:attachment":[{"href":"https:\/\/diymarketers.com\/wp-json\/wp\/v2\/media?parent=79699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/diymarketers.com\/wp-json\/wp\/v2\/categories?post=79699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/diymarketers.com\/wp-json\/wp\/v2\/tags?post=79699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}